What is a WeChat promoter? What are the job responsibilities?

WeChat promoters use the WeChat platform to promote their products or services.

Job Responsibilities:

1. Responsible for offline market promotion and merchant expansion of Alipay and WeChat Pay. Mobile application clients specially designed for merchants, covering cashier and membership marketing. , exchange coupons, card and coupon verification and other complete set of payment service solutions;

2. Follow up with merchants who have used Alipay and WeChat payment, promptly disseminate official activities to merchants, and increase the frequency of merchants’ mobile phone collections ;

Job requirements:

1. College degree or above, more than 1 year of effective work experience; sales or marketing experience is preferred; (those with relevant industry experience may lower the standard appropriately)< /p>

2. Be hard-working, passionate about the Internet finance industry, and have certain industry familiarity;

3. Good at communication, bold and flexible communication, and honest and upright.

:

Methods of WeChat promotion

1. Point-to-point precision marketing WeChat has a huge user base, taking advantage of mobile terminals, natural social networking and location positioning. , each information can be pushed, allowing each individual to have the opportunity to receive this information, thereby helping merchants achieve point-to-point precision marketing.

2. Flexible and diverse forms

Drift bottle: Users can post voice or text and then throw it into the sea. If other users "catch" it, they can start a conversation.

Location signature: Merchants can use the "user signature file" as a free advertising space to promote themselves, and nearby WeChat users can see the merchant's information.

QR code: Users can add friends and follow corporate accounts by scanning and identifying the QR code; companies can set their own brand QR codes and use discounts and offers to attract users' attention and expand their business. O2O marketing model.

Open platform: Through the WeChat open platform, application developers can access third-party applications, and can also put the application's LOGO into the WeChat attachment bar, so that users can easily call third-party applications during the session. Content selection and sharing.

Public platform: On the WeChat public platform, everyone can use a QQ number to create their own WeChat public account, and achieve a full range of text, pictures, and voices with specific groups on the WeChat platform. Communication and interaction.

3. Opportunities for strong relationships

WeChat’s point-to-point product form is destined to develop ordinary relationships into strong relationships through interaction, thereby generating greater value.

Establish contact with users through interaction. Interaction is chatting. You can answer questions, tell stories, and even be "cute". You will not believe it in all forms to allow companies and consumers to form a relationship of friends. Strangers, but “friends” who will trust you.

Reference materials: Baidu Encyclopedia – WeChat Marketing