What are the enrollment strategies of kindergarten interest classes?

First of all, you should consider the orientation of this kindergarten, whether it is for children of high-end people, children of ordinary people or children of migrant workers.

2. Features of the park

You should fully display the characteristics of this kindergarten and put forward several items that attract parents most, such as low price, excellent teachers, distinctive courses, complete facilities, good geographical location and convenient transportation.

3, publicity should be in place

You should choose effective publicity channels and media; Distribute leaflets, put up posters, advertise, and organize parents to visit kindergartens to the people you face and the community where you live.

Extended data

Market planning

Market planning should first investigate and analyze, understand the current situation and trend of the student market, analyze the basic situation and development trend of enrollment, master the basic data about enrollment, make necessary statistical analysis, and put forward a scientific demonstration report. Secondly, the enrollment market planning must understand the situation of the talent market and the demand of the society and the market for talents.

In particular, the demand specifications and standards of all kinds of talents at all levels will directly affect the professional setting and curriculum arrangement of our school and affect the quantity and quality of enrollment. Demand is employment, and exports affect imports. Schools must give full play to the flexible characteristics of their own school-running mechanism, determine talent training specifications, set up majors, formulate teaching plans and syllabuses, arrange courses and teaching materials, and arrange the quantity and quality of enrollment according to the market demand for talents.

If you can directly sign employment contracts with employers and cultivate orders, it will surely become a highlight of enrollment. It is also possible to recruit students through development according to market demand and enhance their attraction to students.

advertising planning

The key to enrollment advertising planning lies in creativity. A good idea should be simple, outstanding, unique, associative, focused, vivid and fashionable. The choice of advertising media is also very important, mainly considering its economy, pertinence and suitability. Commonly used media mainly include newspapers, magazines, television, radio, internet, publicity materials, outdoor billboards, car body advertisements, exhibitions, public welfare social activities and so on.

We should also pay attention to the environmental choice of newspaper layout, the timing and frequency of TV advertisements. Moreover, schools can also design some suitable activities or communication tools to release enrollment information. In addition, we should pay attention to the use of soft advertising, which plays an extremely important role in the penetration of the target public.

References:

Baidu encyclopedia-enrollment planning