How to write loushu copy?

Loushu is a collection of real estate sales information. Mainly facing customers, the importance of loushu is self-evident.

As a successful developer, you should be responsible for your own projects, your own customer base and your own reputation. So the content of loushu must be true. On the other hand, today's customers are more and more mature consumers, and they have their own judgments on all components of real estate, including the strength and sincerity of developers.

From a legal point of view, loushu is a commitment of developers to customers in a certain sense, and its content and data should be serious. Any exaggeration, hypocrisy and mistakes are unwise and are not allowed. For example, a family develops.

Merchants promised to use brand-name imported elevators in Loushu, but in the end, they installed brand-name joint venture elevators, which caused customer complaints and the developers had to make compensation.

Many savvy consumers gave up the choice of project development because of the distortion of loushu. Therefore, we must first create first-class word-of-mouth and projects, and then make first-class loushu.

After the loushu design is completed, the developer may wish to ask his lawyer to review it again to prevent legal deviation and disputes. Comprehensive and detailed

Judging from the developer's publicity on his own property, the customer's purchasing psychology and the successful loushu copy, loushu should generally include the following contents:

The geographical location of the building is what customers are most concerned about, so it should be marked in the conspicuous place of the building book. The location map should be as accurate as possible, showing traffic conditions, surrounding business, education and property environment.

It is best to have a view map reflecting the characteristics of residential property, showing the building facade, environmental greening, residential landscape, traffic organization and so on. In other positions of Loushu, it can supplement the local facade of the building, showing the most distinctive details such as balcony and bay window. If it is an existing house, showing the actual landscape of the building with live photos will have a good effect on sales.

Another detail is often overlooked by developers. At the exhibition, careful customers will find that the color of the building exterior wall displayed in the elevation and viewpoint of the loushu is far from the color of the real estate model at the exhibition. Although this matter is small, it often leaves customers with the impression that developers are arbitrarily changing or indecisive.

Floor plan of real estate Some developers only provide a separate floor plan in the loushu, but there is no floor plan of the whole building. This is very inconvenient for customers. Customers can't compare and understand the relationship between various units on the same plane, as well as the location of elevators and stairs, which makes customers very confused. Therefore, it is necessary to provide a floor plan indicating each apartment in the building book.

Few developers will come up with a plan without a plan, but it is common to lack the area index of each room. It is suggested to give the area index of each room in each apartment, and indicate whether it is the sales area or the use area.

Description of all kinds of real estate equipment. Developers should make a clear commitment to the forms and standards of all kinds of equipment in real estate and residential areas, such as heating, ventilation, air conditioning, elevators, water supply, security, intelligence, power supply, communication, hot water, gas and other supporting equipment.

Real estate decoration standard

(1) Explain the interior decoration standard of the building: the content of interior decoration and the decoration standard of specific parts (such as the material and brand of indoor doors and windows; Number of layers, color, sound insulation performance of external window glass), brand of sanitary ware, material of water supply pipeline, kitchen equipment, etc. If it is finely decorated, it should be indicated.

(2) Explain the exterior decoration and public decoration standards of the building: exterior wall materials and decorative materials; Decoration standards for foyer, public corridors on all floors, elevator foreroom and stairs.

This part of the supporting content of the community is often emphasized by developers. For example, community clubs, shopping conditions, fitness facilities (visitors hall, tennis courts, gyms, etc. ), educational facilities (kindergartens, primary and secondary schools, etc. ), entertainment facilities, community communication places, etc. Exquisite design

Loushu is not only the carrier of sales information, but also the bridge between developers and consumers. How to catch the eye of customers is a proposition that developers are generally concerned about. The design of Loushu should be exquisite, elegant, individual and distinctive, which is one of the important means to attract customers. The successful loushu language should be beautiful, simple, wise and profound, and the advertising color should not be too strong; Loushu illustrations and photos should be refined in place, not sloppy, arrogant and exaggerated.

For example, it is clearly the loushu of affordable housing, but it should be put on the beautiful image of European and American couples; It is clearly a building on the ground in Beijing, but it has to be printed with sculptures from the French court. All these excessive exaggerations not only can't attract customers, but will keep them away from the mirage depicted in the architectural books! light

In short, developers should strive to put their own projects in place through loushu publicity, and try their best to meet the needs of customers to understand the various situations of real estate and residential areas.