To solve the last kilometer of the "Mom Station", maybe it is to add one kilometer

I received a text message over the weekend, which said:

Mama Station pickup code is 1220** If it is really inconvenient to pick up the goods at the Benefit Service Center opposite Renhe Hospital in Dongyi District, please call 18135672586

I am a little confused. I have been at home. Why was it not delivered to my home? It went directly to this inn, and it was still quite far away from me.

I then searched online to find out what "Mom Station" was, and basically all the news was negative.

The launch of "Mama Station" aims to solve the last mile problem, which is similar to the "nearby treasure" that appeared in the community. This model actually adds some trouble.

Let’s do some analysis:

1. It solves the problem of one kilometer for express delivery, which makes express delivery more convenient and improves efficiency.

2. Most users It’s inconvenient because I could have picked it up directly at home, but now I have to pick it up myself, and there may be an additional fee of 5 cents to 1 yuan

3. Express delivery is profitable, and this kind of post station is franchised , the express delivery industry charges fees from franchise users, and franchise users then charge retail placement fees

Is this business model correct? A model is to create value. This model is a game between the express delivery industry and users. Now it seems that it will definitely create value for the express delivery industry "franchise capital + distribution efficiency".

For users, if it is just a supplementary form when the user is not at home and it is inconvenient to receive the goods, it creates value. However, express delivery will eventually continue to accept all kinds of goods for its own convenience regardless of the user's feelings. If this kind of complaint occurs, users will force Taobao merchants to choose better express delivery.

As a user myself, I will only use this once, it is too cumbersome in my life.

It is more reliable to use JD.com and Shunfeng!

Service first!