What does the travel channel do?

Tourism channel is the only comprehensive professional satellite TV channel approved by the State Administration of Radio, Film and Television with tourism and leisure as its main content.

The predecessor of Tourism Channel was revised from Hainan Satellite TV and officially launched on June 28th, 2002. Its main program content is

Produced in Beijing and broadcast in Hainan, the daily broadcast duration exceeds 2 1 hour. It can be said that the birth of tourism channel is the product of the deepening reform of China's radio and television industry, and it is a useful attempt to realize TV specialization and collectivization.

At the same time, the birth of the tourism channel has been strongly supported by the National Tourism Administration and the provincial and municipal tourism bureaus, enabling us to better serve the tourism industry. Professional tourism information content and unique advantages of tourism resources make the tourism channel form a unique program style and unique arrangement characteristics.

2. Purpose of tourism channel: The tourism channel follows the purpose of "serving the tourism industry and tourists". Build a direct communication bridge between tourist cities, tourist destinations, spectators and tourists. Provide a professional and popular media platform for the prosperity and development of local tourism.

The programs of the Tourism Channel are located in the national market, based on the national and global tourism resources, integrating knowledge, interest, entertainment and appreciation, introducing and reporting the domestic and international tourism information and the development trend of tourism in an all-round way, striving to introduce China to the world and China, and promoting the healthy and vigorous development of tourism in China.

The creators of tourism channels will spare no effort to bring forth new ideas, spread the latest and most comprehensive tourism trends, strengthen the promotion and cooperation of products and services in the local tourism industry, and bring more convenience and happiness to the audience and tourists.

3. Travel channel transceiver: Asia-Pacific Earth Satellite 1A, located at 134 degrees east longitude; Transmission character rate: 6.93mb/s Downlink frequency: 3745MHz Usage bandwidth: 10MHz.

4. Coverage area and landing situation: The tourism channel is launched over Hainan, covering the Asia-Pacific region through the Asia-Pacific Earth satellite 1A, covering most of the country and parts of Southeast Asia. So far, the programs of the Travel Channel in China have landed in parts of 28 provinces except Hainan Province. Among them, there are 2/kloc-0 municipalities directly under the central government and provincial capitals, 64 regional cities and more than 230 county-level cities.

In 2002, it is planned to cover more than 90% of the country's 157 tourist cities and 190 large and medium-sized (tourist areas) with a viewing population of 200 million. There are only a handful of David channels.

5. Introduction to the main program sections of the tourism channel: Professional tourism information content and unique advantages of tourism resources make the comprehensive tourism channel form a unique program style and unique arrangement characteristics. Strive for differentiated competition in various TV stations, occupy market segments and attract customers' attention.

In terms of program composition, the tourism channel fully considers the necessary professionalism as a tourism professional channel and the indispensable entertainment factors as a TV media. A strong program lineup is the guarantee of the channel audience, and it is also the basis for the company to carry out advertising business:

The main programs of the travel channel include:

News and information programs: on-time broadcasting, global tourism broadcasting, tourism information, tourism weather stations and scenic spots meteorology.

Entertainment and leisure programs: happy ahead, endless travel, good luck arrival, and feeling golf.

Entertainment and fashion programs: runway show, tourist star station, fashion chase, cool car special zone.

Tourism Scenery Program: A Journey to the South, Traveling Around the World.

Science, technology, exploration and curiosity projects: human geography, extreme sports and exploration journey.

Other programs: Foreigners talk in taxis in China and live 50,000 miles.