Customers in Xinhua Bookstore only read, not buy, every day. Why does it turn on the air conditioner every day without worrying about bankruptcy?

When I was young, I had a dream to open a bookstore. Usually selling books, there is nothing to see. Now I'm relaxed. Books are never short, but it is true that there is no time to read them.

I used to think that with the popularity of e-books, paper books would eventually come to an end. According to the law of development of general things, this should be irreversible. In fact, some things don't play by common sense.

For example, online reading is everywhere, but the content of reading websites is mostly limited to novels. People who really need to study and take notes repeatedly are probably used to paper books.

In addition, there is another problem with online reading, that is, people who often read books are not used to it. In order to protect eyes, some people have developed readers such as kindle, which can greatly restore the reading experience of paper books. Even people like me who like reading books keep instant noodle covers when they buy them. Besides, with money, buy dozens of books there and change instant noodles every day. Isn't it delicious?

Therefore, for a long time to come, paper books will still have living space. As the largest chain bookstore in China, Xinhua Bookstore's position in retail books in China needs no elaboration.

Although in the eyes of outsiders, under the impact of the new information age, the operation of Xinhua Bookstore should be struggling. Under such circumstances, the air conditioner is turned on every day, and even some customers just look at it and don't buy it. Isn't Xinhua Bookstore afraid of bankruptcy?

First of all, as the largest physical store in China, the offline experience of Xinhua Bookstore is naturally very important, not to mention bookstores, even other industries. In the early years, Xiaomi and Huawei mainly sold online, and there was basically no offline experience. But in the past two years, Xiaomi Huawei has had many offline experience stores. Everyone comes to the store to see the mobile phone, experience it and place an order directly. It will arrive soon.

Including JD.COM Mall and Tmall Experience Store, are all such routines, because only pictures and comments can be seen on the Internet, but the real thing can't be seen, so we can only buy some small things. For expensive big items, you should still see the samples with your own eyes.

Therefore, even if the facade of Xinhua Bookstore is very expensive, he still needs offline stores to sell this special thing.

Secondly, Xinhua Bookstore has contracted teaching AIDS for national educational institutions, and this income is quite huge. When we were studying, almost all the textbooks were ordered at the original price, and the profits here were actually quite high. There are so many students all over the country. Think about how much money Xinhua Bookstore will make.

The most profitable thing is not textbooks, but counseling books. General teaching materials are clearly marked, and the goal is not too high. But the counseling materials are really printed. You can sell as many papers as you want, but you can always make money.

I was a private school in high school. The chairman used to make a fortune by wholesaling junior high school students' counseling materials. In order to get through the industrial chain, he later opened a printing factory and opened our school. Guess the profit inside!

Finally, Xinhua Bookstore is not entirely the previous business model. It makes money entirely by selling books. To a certain extent, it has become a creative place. In addition to air conditioning, tables and chairs are also provided for people to study here. Xinhua Bookstore also operates through multiple channels, cooperates with books and sells some coffee, cold drinks or learning machines related to learning.

Here, the role of Xinhua Bookstore is equivalent to a drainage platform to attract people who like to read here, and then let them have secondary consumption. This marketing principle has actually existed for a long time. In the Song Dynasty, in order to sell tea, tea shops often found a storyteller to perform. Selling tea after attracting people is also a marketing method.

It can be said that if we continue to lose money, even the state-owned enterprises have long been yellow. Only by embracing the times can we last forever and create greater glories. According to incomplete statistics, Xinhua Bookstore nationwide has a total assets of RMB 2012,786.2 billion, a total assets of RMB 704.9 billion and a profit of RMB 0 157.

For those of us who love books, it is still a great experience to wander in the sea of books, stop to find a book of interest, buy it home, and put it on the shelf after reading it. But a big problem with buying books online is that we are crazy to buy books in buy buy, and we open them at home and leave them there. This feeling is the same as buying books at Xinhua Bookstore.