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Why do Durex's advertisements have the most reference value?
Then let's take a look at their advertising ideas, such as "I want to dig a hole in your body to illuminate this life" and "It is said that people have 206 bones, and when the warm wind blows your skirt, I have 207", which reminds us of Sex and Durex.
Durex's copywriting skills are very strong. They are always different from what we think. Their way of thinking and marketing are worth learning. In particular, they like to combine their unique "sex" with "durex" perfectly, so as to achieve the purpose of marketing promotion.
Durex's advertisements compare routines, and there are many methods of routines, such as the use of numbers, the combination of sex and life, the combination of love and life and so on. The first sentence and the last sentence are a perfect combination, and the routine is deep and step by step.
It is especially recommended that Durex's advertisement be simple and straightforward.
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