Dragon Boat Festival is coming. I am engaged in e-commerce industry. What software can I use to send messages to my customers?

With the development of Internet era, it is necessary for e-commerce industry to realize e-mail marketing, and the advantages of e-mail marketing are welcomed by many enterprises. In email marketing, only by knowing the actual needs of consumers can we send targeted marketing emails to customers.

Marketing promotion by e-mail is the marketing method chosen by most e-commerce businesses. Its marketing method has the advantages of low cost, accurate delivery, high timeliness and statistical data sources. It is not only suitable for the marketing promotion of new customers, but also suitable for the relationship maintenance of old customers. In mail marketing, only by accurately grasping the actual needs of customers can we achieve good results. Let me explain to you how to do mass marketing promotion of e-mail.

General e-commerce merchants will have a grade gap in their products. E-commerce merchants can divide customers into general customers, mid-range customers and high-end customers according to their age, account registration time, consumption amount, product purchase history, purchase frequency and other customer data, and then they can carefully understand the common psychology of different consumption levels.

(A), the general customer behavior characteristics

For the customer groups of general customers, they all pay more attention to the price, preferential strength and discount of goods. According to the data analysis of Rushmail marketing platform, in some specific marketing activities, such as "Double Eleven", "Double Twelve" and other promotional activities, the consumption and purchasing power of these customers will be significantly improved.

Then e-commerce merchants can use this feature to target customers, and send customers emails that emphasize product concessions, high cost performance and discounts through mass email marketing, such as:

1. Coupons for specific periods: for example, during the "Double Eleven" and "Double Twelve" periods, coupons that can be used for three days are given to customers;

2. Group purchase scheme: By inviting others to meet the needs of multi-person group purchase, you can enjoy preferential treatment and stimulate customers' desire to buy;

3. Reward by commenting on the photos: tell customers by email that they can get cash back and small gifts through photos/comments after receiving the goods, which can promote the chances of customers buying goods.

(B), the behavior characteristics of mid-range customers

For the customer groups of mid-range customers, besides the price, they are more concerned about the safety, health and practicality of the goods. According to the long-term observation of Rushmail's mass-sending platform, this group of customers has always maintained a relatively stable consumption frequency, and will not be affected by commodity price fluctuations, paying more attention to the safety, health and practicality of commodities.

For customers with this function, e-commerce merchants can send e-mails to customers, emphasizing the safety, health and practicality of goods, such as:

1. Some ingredients of commodities: such as the nutritional value and efficacy of a certain tea;

2. Push some knowledge about commodities: for example, a few cups of tea a day can relieve physical fatigue or push some emails about the benefits and uses of commodities;

3. Certificate of authority: By sending the certificate of authority to the customer, the customer can rest assured of the goods.

(C), the behavioral characteristics of high-end customers

For the customer groups of high-end customers, in addition to the practicality and price of the goods themselves, they pay more attention to the appearance and culture of the goods. For high-end customers, the emotional impact of product design information will be greater than the impact of price.

Therefore, e-commerce merchants can use the following email push in the mass email for this high-end customer:

1. commodity culture: in the mail, you can introduce the history and culture of the commodity, the humanistic legend of the commodity and the meaning contained in the commodity, which can enhance the purchasing desire of this customer group;

2. Use of goods: By displaying the packaging of goods, it shows that customers can buy goods and bring them to occasions such as gifts and celebrations, and can also customize the packaging of goods according to customers' needs to increase the consumption desire of such customers.

At the same time, personalized mass sending to customer groups through Rushmail mass sending platform can not only deliver mail to designated customers' mailboxes in time and efficiently, but also enable customers at different levels to receive different email contents, so that e-commerce merchants can improve their overall sales profits through email marketing.