The content of mobile marketing

Mobile marketing is based on quantitative market research, in-depth study of target consumers, comprehensive formulation of marketing strategies, application and integration of various marketing means to achieve the marketing objectives of enterprise products in the market. Wireless marketing is the overall solution, including SMS receipt, SMS URL, CRBT, MMS, audio, streaming media and other forms. Mass SMS is just one of many mobile marketing methods, and it is a part of the overall solution of mobile marketing. Therefore, mobile marketing and SMS group sending are different. With the popularity of smart phones, non-three levels are closely connected. The development of mobile Internet technology has prompted the Internet to break through the shackles of PC, and began to transfer network marketing from a fixed position on the desktop to the ever-changing people themselves.

The purpose of mobile marketing is simple-increasing brand awareness; A database for collecting customer information; Increase the opportunities for customers to participate in activities or visit stores; Improve customer trust and increase enterprise income.

The biggest difference between mobile marketing and mass texting is:

1, first of all, the target audience. When it comes to mobile marketing, the first object to send SMS or MMS is the potential or intended customers of the enterprise, or the old customers, so that marketing can have a relatively normal feedback effect. Everyone understands that mass SMS is basically sent blindly, which leads to the information becoming spam messages for the vast majority of users and even causing more unnecessary harassment to users.

2. Because marketing needs to monitor and evaluate performance, it is impossible to monitor the final marketing results after sending short messages in groups. We can only rely on waiting for users to call or come to the door and ask for statistics manually, but this method obviously cannot objectively count the feedback effect. According to experience, it is normal that the feedback rate brought by blind short messages can be one in ten thousand. Real mobile marketing, after making a perfect marketing strategy, can have the means of monitoring and feedback, such as sending coupons MMS to users' mobile phones. When users consume, they need to identify the two-dimensional code picture on the mobile phone on the GPS terminal, so that the consumption record is always recorded in the background of the system, so that the whole promotion process forms a closed loop, which can well monitor and manage the effect of the promotion activities.