Marketing means of milk tea shop

1, drinks defined by visual aesthetics

Ritual sense is becoming more and more important in our life. Some people buy milk tea not only because they are thirsty, but to take pictures and make friends, which shows how important the drinks defined by visual aesthetics are.

2, product innovation and upgrading, research and development is more popular with consumers.

For example, last week, Light Food International's new product "succulent grapes" was an innovative product based on milk tea. The collision between the refreshing jasmine green tea and the giant bee grape, and the ornament of Q-playing crystal ball in cold weather are definitely a kind of visual and taste enjoyment.

3, personalized store design, online celebrity elements to create explosive stores.

A good-looking photo skin will always attract people. After all, people are sensory animals, and beautiful decorations are always pleasing to the eye. Nothing more than bright, neat, European style, Victorian gilded style, floor-to-ceiling glass, green plants, exquisite lighting, geometric lines, bookshelves or cool-looking props, you will feel fashionable and exquisite life as soon as you get close.

Matters needing attention in opening milk tea shop

1, raw materials should be selected correctly.

Choosing raw materials by yourself greatly reduces the cost of raw materials. However, it should be noted that choosing raw materials by yourself will lack professionalism, and I don't know which is good or bad, and I don't know whether to take more or less. Therefore, it is suggested to test more raw materials, try to choose big brands and pay attention to food safety.

2. Don't choose too cheap equipment.

The equipment you choose to open your own shop should not be blindly selected according to the price. Cheap equipment is easy to break down and often needs maintenance. Moreover, the maintenance service of miscellaneous brands is indeed worrying or even lacking. In the end, you must find your own master. Back and forth, the maintenance cost of this machine can almost buy a new one.

Therefore, in order to avoid this bad situation, it is suggested to choose the products of companies with perfect maintenance teams when purchasing machinery and equipment, because machinery and equipment are tools for shops to make money, and don't let them become tools for burning money.