What is the difference between store red envelopes, Taobao red envelopes and Alipay red envelopes?

1. The senders of red envelopes are different

Store red envelopes: It is a profit concession from the seller and a discount provided by the seller.

Taobao red envelopes: issued by Taobao. They can be used on the entire network or for certain categories of goods.

Alipay red envelopes: there are many types, and they can be used directly between friends. Red envelopes are sent to each other, and some are also issued by Alipay

2. Different objects of use

Store red envelopes: they can only be used in the seller's store.

Taobao red envelopes: are issued by Taobao and can be used across the entire network or for certain categories of goods.

Alipay red envelope: You can pay directly. If the red envelope is issued by Alipay, it can only be used for offline payment.

3. The amount of money received by the merchant is different

Store red envelope: the payment amount is the amount of the product minus the red envelope amount. For example, if you buy clothes worth 200 yuan and use a store red envelope of 50 yuan, the buyer actually paid 150 yuan, and the seller can only receive 150 yuan.

Taobao red envelopes: The money after payment for these red envelopes is directly entered into the seller's account, and the seller receives the amount of the goods. For example, if you use a 20-yuan Taobao red envelope for a 50-yuan piece of clothing, the buyer actually pays 30 yuan, and the seller actually receives 50 yuan.

Alipay red envelopes: equivalent to giving money, some Alipay red envelopes can only be used when shopping. Some can be withdrawn directly, while others can only be used for shopping.

Extended information:

The money-making red envelope activity launched by Alipay at the end of 2017 is still in full swing: not only offline physical stores spare no effort to invite everyone to use Alipay to receive red envelopes and then pay, WeChat There are also constant promotions, and invitation text messages under the banner of Alipay red envelopes come uninvited every day. But these SMS red envelopes are not sent by Alipay.

Alipay stated that the activity of scanning QR codes to receive red envelopes, that is, "making money in red envelopes", is mainly launched for small merchants. Currently, tens of millions of offline merchants are using red envelope codes to promote mobile payments to users, allowing more middle-aged and elderly people, and urban and rural residents to accept and use mobile payments.

Baidu Encyclopedia-Alipay Red Envelope