5 planning schemes for advertising activities

# Planning # Introduction When we determine the theme of a matter or work, we can write the content and form in the planning scheme in order to carry it out accurately. The following is the organized advertising campaign planning scheme, welcome to read!

1. advertising campaign planning scheme

1. preface

with the economic development of our county, the number of newly-born small and medium-sized enterprises is increasing. Credit evaluation, guarantee and counter-guarantee, recovery, liquidation and reorganization, home purchase guarantee and other businesses for small and medium-sized enterprises came into being. Its business opportunities are limitless. This advertising campaign is mainly carried out from four aspects: network, TV media, entity advertising and mass information, so as to achieve the goals of increasing the company's popularity and expanding business.

second, market analysis

(I) analysis of enterprise operating conditions

through the joint efforts of company leaders and employees, our company has achieved good returns. Asset operation is stable. However, a major problem facing the company at the moment is insufficient visibility. In order to pursue further development, the company must intensify its business expansion, further publicize its brand and enhance its visibility.

(II) Product analysis

The company's main products are credit evaluation, guarantee and counter-guarantee, recovery, liquidation and restructuring business and home purchase guarantee for small and medium-sized enterprises. There are few enterprises that can supply this business in our county (specific figures can be written), so the competition we are facing is not strong, and the company's business occupies a considerable share in the market. We should pay more attention to brand development. Because when the industrial development enters a mature stage, the brand becomes an increasingly important factor in the competitiveness of products and enterprises.

(3) Market analysis

In recent years, the number of small and medium-sized enterprises in our county has been increasing (specific data can be added here), and the capital chain of the newly-started enterprises is incomplete, and it is easy for small and medium-sized enterprises to be short of funds at the beginning and in the process of development, so we have a large customer base.

(4) consumer research

SMEs learn about the services provided by the company mainly through the media. For small and medium-sized enterprises, the services provided by the company are also necessary at this stage, and there is bound to be a market if there is demand.

Third, advertising strategy

1. Obey the company's overall publicity strategy, establish the product image, and at the same time pay attention to establishing the company image.

2, long-term, launch consistent advertising in necessary time.

3. Extensive, choose diversified publicity methods and pay attention to those with good publicity effects.

4. Seize the opportunity and be flexible.

iv. advertising strategy

(1) online publicity

advertising on websites where enterprises are relatively concentrated. Such as the information platform concerned by enterprises, local information websites, portal websites, etc. In addition, a group of network promoters can be enabled to promote in major forums that enterprises pay attention to.

(2) TV media publicity

Advertising in our county TV station. The form is flexible.

① make ordinary advertisements in prime time and play them circularly.

② Business leaders participate in corresponding programs in TV stations to publicize corporate culture.

③ Invite TV stations to do interviews about our company. This can show the company's business and corporate culture more deeply.

(3) Paper media publicity

① Publish articles in newspapers and business magazines in our county.

② Ask the reporter to make a special report.

(4) Entity advertising

Entity advertising is divided into two parts:

① Design publicity color pages and distribute them to small and medium-sized enterprises in our county. The design of color pages must reflect the company's corporate culture and business scope. The design is novel and unforgettable.

② Street advertising space publicity and electronic screen publicity.

IV. Budget of advertising expenses

(to be filled in according to the actual situation)

V. Prediction of advertising effect

The advertising effect can be determined irregularly by means of questionnaires, symposiums, etc., so as to revise the advertising planning scheme at any time.

2. Planning scheme of advertising activities

1. Activity background

In the 21st century, with abundant talents and increasingly severe employment situation, good ideas, as the key to self-promotion and promotion, have attracted more and more attention. As a contemporary college student, besides having solid professional knowledge, good advertising planning ability is also indispensable. Undoubtedly, the learning activity of advertising creativity (theory) is a good way to cultivate students' advertising planning ability and enhance their advertising creative thinking and innovative thinking. Holding this activity will play an important role in promoting students' creative thinking in advertising and improve their comprehensive quality.

Second, the theme of the activity

"Cultivate the ability of advertising appreciation, improve the creative thinking ability of advertising, learn to find business opportunities from ordinary life, and learn to capture the details of life."

III. Time and place of the event

Time: 7: -9: pm on December 12

Location: xx lecture hall

IV. Organizer

Association of Associations, Youth League Committee of xx College, Student Union

V. Object of the event

Key members of Associations, xx.

VI. Activity Mode

This activity is mainly about appreciating advertising videos. In the activity, Sina's meager interactive concept will be used for the first time to open the live interactive session of the activity, which will boost the atmosphere at the scene. Advertising video will analyze the essence and soul of advertising from eight aspects: creativity, spoof, touching, public welfare, classic love, star effect, brand advertising and visual effect of game advertising.

VII. Specific process of the event

1. The host xx introduced the guests, background, theme and method of the event tonight.

2. xx, President of Entrepreneurship Association, delivered the opening speech.

3. xx, President of the Students' Union of Law School, delivered a speech.

4. xx, Vice Chairman of the School Student Union and Executive Director of the HKCSS, delivered a speech.

5. The event host xx gives a brief introduction to the first link advertisement, and then plays the creative link advertisement and advertisement video to analyze the essence and soul of the advertisement from eight aspects: creativity, spoof, touching, public welfare, classic love, star effect, brand advertisement and visual effect of game advertisement. Sina's meager interactive concept will be used for the first time to encourage viewers to express their feelings through mobile phone short messages after each link of advertisement appreciation, and several real and representative short messages from viewers will be selected for reading after the second link of advertisement appreciation, so as to realize on-site interactive communication.

6. In the middle of the advertising video appreciation activities, the learning link of advertising creative pictures is carried out to stimulate the audience's visual experience. (exquisite posters, banners and pictures of sponsors' activities can be interspersed in the middle)

7. Continue to enjoy the advertising video until the end. Representatives of the Law School and the Entrepreneurship Association commented on the creative advertising videos, and put forward their own feelings, opinions and opinions, so that everyone could communicate with each other.

8. Select the short messages that actively participate in the interactive activities tonight, and reward the audience who actively participate in the activities by sampling. And invited the guests that night to present awards to the winning audience.

9. Finally, the audience representatives, representatives of the China Federation of Social Sciences, representatives of the Law School and the Entrepreneurship Association made concluding remarks.

VIII. Activity promotion plan

1. Activity banners: two, the content of which is "advertising creative (theoretical) learning activities" (hanging in front of the building of materials and three dormitories of xx College)

2. Five hand-painted posters, which are posted in five positions, namely, xx canteen, publicity column opposite the school cash machine, and publicity column of three and eight dormitories. A color-printed poster was posted on the exhibition board and displayed at the intersection of the management building. (For hand-painted and color-printed posters, you can choose to print creative pictures of classic advertisements)

3. Promotion time of the event: X month, X day-X day

9. Award setting for the event

Rewards for the evening of the event through points or redemption coupons of sponsors' products

1. Budget for the event

Banner: 4*6* 2=48 yuan

photocopying fee: around 12 yuan

mineral water: 1 yuan

activity prize: around 4 yuan

sponsored transportation fee: around 1 yuan

estimated cost: around 12 yuan

3. advertising activity planning scheme

1. The purpose of network marketing planning

should be clear about the goals and objectives to be achieved by marketing planning.

There are many problems in enterprise marketing, but in a word, there are only seven aspects:

At the beginning of enterprise opening, there is no systematic network marketing scheme, so it is necessary to plan a network marketing plan according to market characteristics.

With the development of enterprises, the original network marketing scheme has not adapted to the new situation, so it is necessary to redesign a new network marketing planning scheme.

enterprises need to adjust their online marketing strategies accordingly to reform their business direction.

The original network marketing plan of the enterprise has made serious mistakes and can no longer be used as the enterprise's network marketing plan.

the market conditions have changed, and the original online marketing scheme has not adapted to the changed market.

under the overall network marketing scheme, enterprises need to design new phased schemes at different time periods according to market characteristics and market changes.

when launching a new product, design an exclusive network marketing plan for the product.

2. Analysis of network marketing environment

1. Analysis of external environment of the industry

Analysis of political environment and economic environment

2. Analysis of internal environment of the industry

Analysis of consumer demand and analysis of web pages

3. Network marketing objectives

The network marketing objectives are the specific objectives to be achieved by the company on the basis of the previous objectives and tasks, that is, during the implementation of the network marketing plan.

IV. Specific network marketing plan

When writing a specific network marketing plan, the following contents should be considered:

1. web analytics, which mainly includes: website traffic analysis, website page analysis, website application technology and design analysis, network marketing basic analysis, website operation analysis, etc.

2. Website optimization, mainly including website structure optimization, webpage label optimization, webpage weight reduction and compression, hyperlink optimization and page content optimization.

3. Website promotion, mainly including: search engine ranking, related link exchange and online advertising.

V. How to advertise

1) Principles:

① Obey the overall marketing and publicity strategy of the company, establish the product image, and pay attention to establishing the company image at the same time.

② long-term: the individuality of advertising products should not change and become multifunctional. Consumers will not know the products, but will make their regular customers feel strange. Therefore, consistent advertising should be launched in a certain period of time.

③ Generalization: While choosing diversified advertising media, we should pay attention to ways with good publicity effect.

④ irregularly cooperate with staged promotional activities, grasp the appropriate opportunity, and conduct them in a timely and flexible manner, such as major holidays and commemorative activities of the company.

2) The implementation steps can be carried out in the following ways:

① Product image advertisements are launched in the early stage of the planning period.

② after the sales, timely launch the wanted agent advertisement.

③ Promote promotional advertisements before holidays and major events.

④ Seize the opportunity to conduct public relations activities and reach out to consumers.

⑤ Make active use of news media and be good at creating and using news events to improve the visibility of enterprise products.

according to the characteristics of each time period in the planning period, write an online marketing plan and launch various specific action plans. The action plan should be meticulous, thorough, operational and flexible. We should also consider the expenses, do everything according to our abilities, and try our best to achieve good results at a lower cost. In particular, we should pay attention to the marketing emphasis of seasonal products in light season and peak season, and seize the marketing advantage in peak season.

4. advertising campaign planning scheme

future curiosity (flying over the space mountain) black and white: curiosity, which induces curiosity in the young world; Breathing, deducing the immature thirst for knowledge.

Fantasia (Ferris wheel) pure cotton: SMS interactive platform, beautiful unknown scenery, fluctuating notes, and unrestrained thinking running around.

the ultimate fantasy (merry-go-round) polyester and cotton: there is no end to the road, only surprises that keep turning, rotating and rotating, season after season.

exciting adventure (Taishan tree house) towels: savage, fighting beast, tree house, another forgotten landscape, outlining every step of growth.

tomorrow's world (flying saucer) movement: take the shuttle bus of the next century, you can talk about the Arabian nights and preview the vision; Magic Flying Board (Springboard) Fashion Socks: Rendering misty colors, starting from the magic castle, can't wait to realize the pleasure of flying over.

look for a star (Constellation) Student Pants: Send an inexpensive dream to the stars, and pray for the upcoming flower season in piety, gorgeous and sunny.

children's thermal underwear in fantasy home (crown or castle can be used): this is a season full of innocence, where the joy of the garden is planted and the fantastic illusion is filled.

5. Advertising campaign planning scheme

With the continuous development of China's tourism industry, the tourism market in various places has developed rapidly. However, due to the irregular management of some tourism companies and scenic spots, cases of no confidence between tourism companies and tourists have increased. In order to standardize the tourism market, promote tourism brands, and further expand the social influence of TV stations, we will create new viewing growth points. On the occasion of the golden opportunity of Tanabata tourism, Zhou TV station teamed up with the travel company to carefully create this event.

1. Planning ideas:

We must not only seize the good opportunity of Tanabata, but also stand out from many Chinese Valentine's Day activities in the form of festivals or concerts. We think we must find another way.

The large-scale netizen sunshine party focuses on young netizens who have never met before. Through the matchmaking between Zhejiang Satellite TV and Xiangshan Scenic Area, they can have a close contact in the blue sea and blue sky, and interpret the traditional Chinese Valentine's Day of China from the perspective of young people. With the help of Zhejiang Satellite TV's powerful publicity platform and QQ new media power, I believe this refreshing activity will not only attract the attention of various media, but also attract the great attention of netizens.

second, the activity implementation plan (preliminary case):

first, the hype stage: March 13th.

Zhuzhou TV Station: The programs of Zhuzhou Report, Real Estate Supermarket and Life Equation are broadcast twice in 25 seconds and four times in the replay period of 25 seconds. The promo of Zhejiang Satellite TV is broadcasted in rolling mode at night prime time for at least 8 times, and it is broadcasted 32 times a month. Content: activity promotion, netizen collection.

2. recording stage: after July 23rd.