How do advertisers use DSP demand platform to place advertisements?

The main feature of DSP mode is to accurately locate the target audience. First, define the target audience according to the delivery demand. For example, the otaku who likes luxury goods at the age of 25-30 in Shanghai has a monthly income of about 1 10,000. It is also necessary to set the delivery conditions, such as using his PC to click on the advertisement at a unit price of no more than 2 cents each time. Then these conditions are handed over to the DSP system, which will communicate with DMP, find out the qualified people, and place advertisements according to the actual environment such as the degree of competition (real-time bidding) and available media resources. This involves RTB (real-time bidding), that is, real-time bidding. This is easy to understand. The target users of multiple advertisers often overlap and need to grab resources, which will lead to simultaneous bidding and PK.

This also involves SSP (seller platform) provider platform and AdExchange: advertising exchange.

If you feel troublesome, there are many third-party platforms to choose from now, and there are also special interactive advertisements (such as realizing housekeeper)