What is the difference between the official account of enterprise WeChat and the official account of media WeChat?

The official account of enterprise WeChat is generally the service number: you can apply for a custom menu for free without Tencent's WeChat authentication, and the service number can send four messages a month. When the service number sends a group message, the user's mobile phone will receive the message like a short message and display it in the user's chat list.

The official account of the media WeChat is generally a subscription number: it mainly provides information and information. You can send a mass message every day. Group messages appear directly in the subscription number folder. When the subscription number sends a group message, users of mobile phone WeChat will not receive a message reminder similar to SMS.

According to the above characteristics, we can see the main difference: 1. The service number can apply for a custom menu for free without authentication, while the subscription number needs authentication. 2. The service number can send four messages in groups every month, and the subscription number can send one message in groups every day. 3. The message sent by the service number group has a message reminder, but the message sent by the subscription number group has no message, so put it directly in the subscription number folder. Fourth, the service number can apply for WeChat payment, but the subscription number cannot.