Real estate WeChat marketing success story?

Now all walks of life are flocking to WeChat marketing. Wechat can achieve accurate information dissemination, find and gather customers faster, and i

Real estate WeChat marketing success story?

Now all walks of life are flocking to WeChat marketing. Wechat can achieve accurate information dissemination, find and gather customers faster, and integrate and promote through various channels. The following is what I arranged for you. Welcome to read!

1:

In the era of WeChat, how does the real estate industry stage wonderful WeChat marketing?

Real estate is a big advertising company, and it will always expand many different marketing channels. In the face of 700 million WeChat users, how can the real estate industry not be tempted? Moreover, WeChat users are mostly young people. Faced with such a huge potential consumer group, real estate developers are also showing their magical powers. A real estate agent said that when searching for the name of a real estate in the official WeChat account, many real estates registered the official WeChat account. It can be said that 90% of real estate enterprises have begun to settle in the WeChat public platform.

Director Liu of a well-known real estate company in Wuhan said: "As far as my own company is concerned, WeChat marketing is still worth investing. After all, young people are playing WeChat now. In the past, the traditional outdoor advertising marketing, TV advertising marketing, newspaper media marketing, network channel marketing and other ways will not give up. A suitable team will be set up to start operating the official WeChat account. The real estate industry is still very concerned about fame and brand, so the real estate of big brands will be better marketed. "

The advertisements in the newly-built building around my own community have been matched with the official WeChat account and WeChat QR code, which is more attractive than the past outdoor advertising slogans. There are also many WeChat QR codes in the leaflets issued by real estate marketers, saying that they will be sent to xxx as long as they are swept.

A well-known real estate developer attaches great importance to the interactive link, specially recruits teams to set up WeChat customer service, vigorously promotes the micro-signals of main property consultants, and conducts one-on-one interactive mode with customers, so that fans can really feel some kind of "warmth" and interpret outstanding representatives as JD.COM and Xiaomi in this way, so as to revitalize the fan economy and create huge profit space.

A real estate agent in a certain place even said that WeChat 10 yuan would dare to give you a suite, which is undoubtedly a huge temptation for young people who just need real estate, which is more than 10,000 times more attractive than the snack delivery activity in Weibo. 10 yuan robbed the house and sent it after it was robbed. Is the real estate agent really that stupid? In fact, how can a smart real estate developer be stupid enough to send a house? Let's analyze the WeChat marketing case of 10 yuan. Everyone 10 yuan buys a QR code, and the whole country sells 30,000 yuan, which is 300,000 yuan. According to the probability of the lucky draw, choose a winner and give away a property worth 300,000 yuan. It's obvious here. In fact, someone else paid for the winner's house. Is that all? Not yet! The purpose of real estate developers has not been achieved. If all 30,000 QR codes are sold, then 30,000 users will see this activity. Assuming that only half of users choose to share a circle of friends,15,000 friends will have a house-robbing activity of 100 yuan, and a circle of friends is assumed to have only 100 people, then the number of people that can be covered is about one million, not including the second forwarding of the circle of friends. According to the general probability estimation, only one of ten friends will forward it twice, then another 100 thousand friends will get the relevant information of this activity. In theory, 20 million viewers will see this activity, but in fact, it may only be10 million. In the end, did the real estate developers suffer? If this WeChat marketing campaign can go smoothly, the real estate agent will definitely bend his back with laughter. Finally, I learned that a real estate agent gave away a set of 300,000 houses without spending 1 cent, but the advertisements were read by1-20 million viewers, and the per capita input cost was negligible.

The seemingly simple WeChat marketing case is actually difficult to operate. First of all, we must invest a lot of publicity in selling WeChat QR codes. The sale of 300,000 WeChat QR codes depends on the strength of the enterprise. Next, the people are concerned about justice. How to keep the lottery fair and open? If the effect of WeChat marketing is not achieved, it will destroy the image. There are countless cases of real estate WeChat marketing. Usually, those who handle the details properly will get good returns. Zongsuo Technology will continue to collect successful cases of WeChat marketing for your reference, and hope that these successful cases of WeChat marketing can bring you some inspiration and thinking.

2:

1. Hangzhou Guangsha Group

The WeChat activity of Guangsha Group's "Guangsha Hangzhou International Mountaineering Festival" is undoubtedly a typical case of brand promotion of 20 14 real estate enterprises. Since the event was launched on April 28th, it has attracted more than 15 participants, reaching 5 million times of brand communication. This case was shared twice by WeChat business treasure official WeChat before. Let's share it from the aspect of activity planning today.

1, the prizes are full of gimmicks, and the big prizes help out.

A big plan needs a good stunt, which can be a prize or something else. In this activity, Guangsha Group provided rich prizes in combination with the 30th anniversary of the enterprise. Except for 198 Ping Mansion's explosions and topic awards, the whole activity was supervised by the people of Xihu District. The prize is real, and other prizes are also very attractive. This well mobilized the enthusiasm of the participants.

2, combined with the media, with great fanfare.

Combined with the advertising bombing of paper media, online media and local forums, the whole network registration was opened. At the opening of the event, the local mainstream paper media in Hangzhou released the news of the event, and the major online media also put in a lot of advertisements. The forum on the19th floor, which has a strong local public opinion effect, also put an advertisement to set up an event registration, which won the first batch of participants for the event and made a good start.

Local mainstream newspapers and media put in advertisements.

Major online media such as Dazhe.com and Sina.com put in advertisements.

3. Use WeChat to register and customize WeChat games to detonate virus marketing.

Cooperate with WeChat business treasure, the largest WeChat marketing service provider in China, customize WeChat registration and present mountaineering activities in the form of WeChat games. Participants can fill in their own names and phone numbers, generate exclusive activity pages, and share the pages with friends. As long as friends participate, you can increase the number of participants, that is to say, you are eligible for the lucky draw, and the top 50 will be presented on the page, next to the number of participants and the list of friends. Rich prizes and interesting games spread the virus in the WeChat circle of friends, attracting 300,000 people to participate in 8 days. At present, the number one participant has successfully invited 1 122 people to participate in the activity.

3:

First, build WeChat website service through Wodexin micro-enterprise.

The WeChat website service built by Wodexin Micro Enterprise Platform for Country Garden Shili Jintan mainly includes the following aspects: WeChat service is mainly built according to the needs of buyers, and buyers will provide whatever they pay attention to:

Brief introduction of real estate

The latest information on real estate development, preferential development

Supporting buses, schools, subways, banks, hospitals, restaurants, shopping, etc.

Huxing landscape 360-degree viewing, multiple photo albums.

Make an appointment to see the house

Mortgage calculation

message board

contact us

One-click online navigation

By building such a WeChat official account service,

For users: let the real estate "move" and track the real estate information flexibly. See the house anytime, anywhere, 360 degrees, saving time and effort to calculate the price. One-on-one intimate service, enjoy fashion and convenience.

For real estate developers: strong brand communication and professional sales service. Humanized interface design, a bridge for timely communication. The strategic combination of mobility, positioning and socialization, rich online and offline activities, and two-way communication with consumers will strengthen brand awareness. This also includes other basic modules:

Intelligent reply: through the preset graphic materials, set the reply when you pay attention for the first time and customize the keyword reply. Micro-official website: You can create a beautiful WeChat website just by setting new pictures and texts in different categories and choosing favorite templates and materials.

Customized menu: users don't need to enter keywords to trigger a reply, just click the menu to see the relevant content.

Message board: Messages sent by fans through keywords set by merchants are sent to merchants, who can view and reply in the background.

Micro-voting: When this function is turned on, you can initiate two forms: text voting and picture voting, and you can choose one or more.

Second, the daily operation:

Building the official WeChat account service is only flesh and blood, but the real key is the most important daily operation. Many people ignore the operation and fail to achieve the expected results?

1, daily main information: room type, interior design trends and display; Real estate trend, daily recommendation; Lottery and opening activities; Soft demand of buyers of community culture.

2. Micro-activities:

Using the powerful interactivity of WeChat, we communicate with users through various design activities, including coupon promotion module and lottery module.

Users can also participate repeatedly, which can drive the surrounding friends to share together, thus forming a powerful word-of-mouth marketing effect.