The Development History of SMS Platform

Since the advent of SMS, the software of SMS platform has also invaded people's lives unconsciously. Now, more and more companies are using SMS platform or SMS group software to send messages in groups. People hold their mobile phones in their hands at any time, and the sound of short messages keeps ringing. They didn't pay attention for a while, but there were a few unread short messages, all of which were holiday greetings. This Spring Festival, many people are accompanied by text messages to complete the New Year's Eve dinner. SMS is no longer a simple greeting, it has played a very subtle role in establishing interpersonal relationships. Starting from 1992, the world's first short message was successfully sent by PC and mobile phone on GSM network in Watford, England. After 1999, short messages began to spread rapidly all over the world and broke out continuously. According to Gartner, an authoritative research organization, the total number of short messages in the world in 2008 was 2.3 trillion.

Before 2000, many mobile phones in China did not have the function of sending and receiving Chinese short messages. In the second half of 2000, China Mobile launched short message service. China Unicom also unwilling to lag behind, quickly follow up. In the second half of 2000, the number of short messages increased by 40 million per month on average.

By 200 1, short message service has become a bright spot in the development of China Telecom. In 20001year, the national SMS business volume was 65.438+0.89 billion, with a revenue of 2 billion yuan. Among them, China Mobile reached 654.38+059 billion, exceeding the expected target by 59%. Unicom has 3 billion articles. The market shares of China Mobile and China Unicom are 84. 13% and 15.87% respectively.

At the beginning of 2008, the number of short messages sent in China was more than 590 billion, a year-on-year increase of 37.8%. China mobile phone short message market is pregnant with huge business opportunities, and short message platform software has opened up huge value-added space for commercial websites, products and services of mobile phone manufacturers, software manufacturing and other industries.

In the future development direction of SMS, 32.34% hope that the coverage of SMS will be wider, 26.37% hope that the service content of SMS will be more diversified, 20.4% hope that the service of SMS will be closer to the needs of users, 18.45438+0% hope that SMS will have high service quality, and 2.49% netizens will choose other services.

In 2008, a large number of SMS operators appeared, and business competition directly lowered the threshold for the use of SMS marketing platforms. Merchants began to use SMS as a marketing tool, and comprehensive store management software represented by business experts also began to embed SMS marketing platform, providing comprehensive marketing support services for individual shopkeepers, not only providing SMS group sending ports, but also having ready-made marketing SMS templates. Each SMS template is a marketing campaign plan. Shopkeepers can send short messages in groups first, and then carry out marketing with reference to the content of short messages. Simple and typical operation.

With the development trend of enterprise short message application to cloud computing, more and more leading communication enterprises have launched short message platforms and softwares with cloud service characteristics, such as Winstone short message platform, Cloud short message network, Winstone short message platform, Fun News network short message platform, Yimei Softcom, Know-it-all, Zheng Tong short message platform, Golden Disc short message platform, China Data, Suda mobile cloud short message service, China Net short message service, Baidu cloud short message for personal short message application and so on.