Micro-entrepreneurship practice in the concept of micro-store for college students

Micro-store for college students was formally proposed by Zheng Rongxiang, a marketing major student from School of Economics and Management, Nanjing University of Posts and Telecommunications, on June 20 12, and put into practice with Guo Rencai, a student majoring in international economics and trade from School of International Trade, Nanjing University of Finance and Economics. A micro-store for college students is a micro-store for college students. This concept was refined by Zheng Rongxiang, co-founder of U School Network, after hosting the first national micro-store entrepreneurship competition.

Subsequently, Guo Rencai, the founder of U School Network, put forward this concept at the opening ceremony of Nanjing Jingang Science and Technology Entrepreneurship Nursery, which aroused the interest of Xu Jinwan, Minister of Organization Department of Nanjing Municipal Committee, and Zang, Secretary of Qixia District Committee. The group has strong pertinence, and the comprehensive quality of college students is high.

No cost, no financial pressure.

There is no risk of inventory, even logistics and after-sales troubles. The concept of micro-store for college students turned into a "U-store", which was promoted and operated as a special section on the U-school network platform under Nanjing Penny E-commerce Co., Ltd., and Hongshan College of Nanjing University of Finance and Economics was selected as a pilot unit, which will cover all university towns in Jiangsu Province and even the whole country in the later period.