What is a smart mobile advertising platform? What does it mainly do, what is the charging method, and what is the effect?

Mobile advertising platform concept

The mobile advertising platform is similar to the Internet advertising alliance. In the PC Internet era, GOOGLE distributed many advertisements through the ADSENSE advertising platform to where ADSENSE ads were placed. On the small and medium-sized websites, we have achieved dominance.

Forms of mobile advertising

Mobile advertising is represented by the LEMOAD mobile advertising platform, which mainly embeds banners in applications. After clicking on the advertisement, the web page will be opened through the browser. The LEMOAD mobile advertising platform inherits Apple's elegance and displays cool ads directly in the application without opening the browser.

Charging methods of mobile advertising platforms

1. The most scientific way to charge CPM is to charge according to how many people see your advertisement. Pay-per-visit charging has become a common practice among mobile advertising platforms. CPM (cost per thousand) refers to the average advertising cost shared by each person who hears or sees an advertisement during the advertising process. Traditional media mostly adopt this pricing method. On mobile advertising platforms, CPM depends on the "impression" scale, which is usually understood as the number of times a person's eyes look at an advertisement within a fixed period of time. For example, if the unit price of a built-in advertising banner is 1 yuan/CPM, it means that every 1,000 people who see this banner will charge 1 yuan. By analogy, a homepage visited by 10,000 people will cost 10 yuan. As for how much to charge per CPM, a fixed rate should be adopted based on the price levels divided by the popularity of the mobile application (i.e. the number of viewers). International practice is that the charge per CPM ranges from US$5 to US$200.

2. CPC is charged per click. This method combined with click rate restrictions can make cheating more difficult and is the best way to promote. However, many people feel that this method is unfair. For example, although the viewer has not clicked, he has already seen the advertisement. For these traffic who saw the advertisement but did not click, the advertisement has become a waste of time. There are many mobile applications that are unwilling to do such advertising. It is said that this is because traditional media has never done this.

3. The CPACPA pricing method refers to charging based on the actual effect of advertising, that is, based on the valid questionnaires or orders responded to, without limiting the amount of advertising. The CPA pricing method has certain risks for the website, but if the advertisement is successfully placed, the income will be much greater than the CPM pricing method. As far as I know, when 7 Days Inn places online advertisements, part of them does this. For every registered member, they pay 20 yuan to the website. Speaking of charging methods, CPM, CPC, and CPA, you can only compare which one is more suitable for you. In fact, you can look for mobile application advertising and mobile application advertising platforms like Baifen Tonglian. Their price/performance ratio is relatively high and they will also provide you with a reasonable plan.

China Mobile Advertising Platform Example

1 Youmi Advertising Platform Youmi Advertising Platform also provides detailed advertising statistical functions. The advertising data is clear and transparent, making it easier for advertisers to understand advertising effects and developers. Know your income. Youmi Advertising is the first mobile advertising platform in China.

2MoMark Intelligent Mobile Advertising Platform MoMark Intelligent Mobile Advertising Platform is the main product of Eastcom Network Technology Company. It has the characteristics of clear audience targeting, rich advertising forms, flexible and fast settlement, and detailed data analysis. The company has been committed to the mobile Internet advertising industry since 2004. In 2011, it received US$4 million in venture capital from DFJ (DFJ is one of the world's famous venture capital investors. Investments mainly focus on companies with high growth potential. Early technology and innovative enterprises, focusing on TMT, new media and other emerging industries).

3SmartMad was founded in 2006 and is committed to serving advertisers as the smartest and most trustworthy mobile advertising platform in China.

4Standard Wireless is a mobile advertising media that provides enterprises with the best services in precision marketing through WAP, SMS, MMS and other wireless advertising.