Can WeChat applet push messages to users?

Previously, it was a "template message", and the notification channel based on WeChat provided developers with the ability to reach users efficiently, thus achieving a closed-loop service and providing a better experience. It should be noted that the applet template message interface will be offline on June 65438+ 10/0 in 2020, and developers can use the subscription message function.

There are many restrictions on "template message", which is easy to bring information harassment to users. After WeChat is upgraded to "subscribe to messages", users can subscribe to the push messages they want to receive, and merchants can flexibly push messages without time limit for users in order to activate users. The overall experience is better for both merchants and users.