How did the "Double Eleven" Shopping Carnival come about?

The Double Eleven Online Shopping Carnival originated from the promotion activities held in June 2009165438+1October1/Taobao Mall. At that time, the number of participating businesses and promotion efforts were limited, but the turnover far exceeded the expected effect, so in June 1 1 became a Tmall.

The significance is that under the background of increasing downward pressure on the economy, the surging passenger flow and huge single-day turnover of the "Double Eleven" shopping carnival show the people's strong willingness to consume and high spending power, which is undoubtedly a positive signal to stimulate domestic demand. The contrarian "blowout" of e-commerce demand reveals the great potential of online consumption in China, which is a confrontation between traditional retail formats and new retail formats.

Don't be superstitious about "Double Eleven" and "Low Price".

"Double Eleven" is a promotional festival created by merchants for many years. Online and offline markets are shrouded in the propaganda fog of "big sale", "the lowest in the whole year", "limited time snapping up" and "explosive seconds killing", which makes consumers have the psychological expectation of "buying is earning".

But in fact, the price monitoring and consumer complaints organized by consumer associations for many years show that the "Double Eleven" promotion price of some merchants may not be really affordable, some merchants adopt the routine of "first rising and then falling", and some merchants set up various fancy "buy gifts". Actually, there is no difference between the hand price and the peacetime price, and it may even be the most expensive in the whole year. In this regard, China Consumers Association reminds consumers not to be superstitious about the so-called "price advantage" of "Double Eleven".