How to do a good job in the promotion activities of maternal and infant stores?

Gift promotion is essential in the promotion activities of maternal and infant stores, but if the promotion activities of maternal and infant stores want to be truly successful, they must master what to send and how to send them. Today, Bian Xiao will discuss with you the gift promotion of the promotion activities of the maternal and child store. 1. What to send: something of value: What you send must have certain use value, not just decoration-this is common sense. But it is often neglected in the implementation of gift promotion. They don't care what the people who get the gift do with it, but they just think that everything will be fine with the gift. Related to the products you sell: what you send is the best for the same kind of consumers you sell. Functional requirements can be interrelated, but relatively independent, and products can form simple associations and benefit from each other. Only in this way can we truly achieve the role of resource transformation and accumulation. Give something to others: If you give something that others don't have, and you give yourself something unique, then your gift will give others a feeling that you will die while attracting people, that is, what you provide is "only worth" for free, and it is something that matches other people's things. This makes it difficult for you to actively price. Looking around, too many products (services) are willing to promote sales together with other people's things, especially those products that are becoming popular and just entering the market or those products that are contributing to the final market value during the economic recession. Give something that is in the growth stage: what you give is either a product that has entered a recession or a product that is still in the market stage. The manufacturers that cooperate with you will welcome your cooperation. Which product would you choose compared with the two? Obviously, things in the market stage will be more strategic to you, because they also have a price advantage when buying, but you will give consumers a relatively new atmosphere, not a dead feeling. Even if you get your gift, you will be at the forefront of the times and will help your image. Send something special: you should choose something that others don't give you to highlight your value. You need to spend money from other places, but you can get it for free. Then what you are competing for is what others buy. On the contrary, what you give is what customers can get for free from other places, and what you give is worthless. Therefore, the best choice to give away is to give away other people's valuable products, which are being tested or just listed or in the growth stage, and highlight the value of your products with what you give away. The value of your product (service) can only be reflected if you give something that everyone does not give for free and try your best to find a vassal who is willing to be a gift for your product (service). Second, how to send it: Limited: People usually have a mindset that what is easy to get is worthless. Therefore, the gift of "everyone has a share" is a taboo. Unless your products are candy, drinks, personal care series and other fast-moving consumer goods that need to be marketed, not only will your products be discounted because of gifts, but your gifts will also encourage people to like to eat free lunches. At the same time, once your lunch is no longer free, they will look for other free lunches. Although the promotion activities of maternal and infant stores are not just gift promotion, in fact, the promotion activities are similar. As long as the owner grasps the essence, what kind of promotion problems can be solved naturally.