Can wechat replace SMS platform?

This is obviously impossible! Although people use SMS less now, it is undeniable that SMS is still valuable in many occasions, such as SMS verification code, which is irreplaceable by WeChat!

The difference between WeChat and SMS platform:

1) WeChat

Advantages: At present, with the increase of the number of mobile phone users, people spend more and more time brushing their mobile phones, and the content of WeChat official account can be pushed to concerned users, and the tracking statistics of the effect are relatively simple, that is, according to the number of clicks and fans.

Disadvantages:

1, the coverage rate is low, and only friends can communicate;

2, the content of friends circle is too marketing, and people are easy to block;

3. Pushing content will give customers an informal and formal feeling;

4. When sending messages in groups, the steps of replying and counting information will be more troublesome.

2) SMS platform

Advantages: strong pertinence (one-to-one), strong timeliness (it can be sent to tens of thousands of customers in a few minutes or tens of seconds), high opening rate (people usually have the habit of opening reading after receiving short messages), and sending short messages at regular intervals (that is, setting the sending time can save time). Imagine that when customers see familiar SMS signatures, such as second game technology and direct address, they will remind TA of their most concerned issues.

Disadvantages: the information capacity is small, generally 70-300 words, the content and time of sending are limited, and the tracking and statistics effect is complicated.

I hope the above introduction will help you!