Business SMS and Spam SMS on Enterprise SMS Mass Sending Platform

With the gradual increase of mobile phone usage and the popularity of mobile phone users using short messages to communicate, people often receive some inexplicable short message advertisements, including business short messages sent by merchants and junk short messages sent by criminals. Here, people may ask, what is the difference between commercial short messages and spam short messages?

Commercial short message is a short message propaganda carried out by enterprises to assist commercial activities in real life. Most of the content distributed is mainly about activity promotion and member maintenance. Most of the mobile phone users sent are consumers with this demand. For example, a real estate enterprise will definitely send real estate purchase information to potential customers who have the demand and ability to purchase houses. As a consumer, you receive information that you may be interested in. If you feel good, you can consult. This meets the "information needs" of both parties. Commercial short message is an advertising information exchange of convenience information based on mobile phone, which is helpful to the information exchange between supply and demand sides.

Spam SMS is a short message propaganda published by criminals that is illegal or involves harmful information such as obscenity. With the advantages of mass texting being recognized and used by people, some lawless elements also aim at this kind of information dissemination media, and spread information such as gun selling, fraud, pornography and obscenity to people's mobile phones through mass texting. This information has greatly disturbed people's lives and damaged social stability and harmony, which is an act that is not allowed by law and morality.

The legitimacy of products and services is the essential difference between commercial short messages and spam messages. Of course, the industry should also strengthen the supervision and audit of the content of short message mass sending, and put an end to the application of spam messages in short message mass sending. At the same time, it is also necessary to standardize the content and time of sending commercial short messages, so that commercial short messages can truly become the exchange of "useful information", instead of affecting the lives of mobile phone users for advertising, giving people the impression that "all advertisements are rubbish", which is not only harmful to the short message sending industry, but also harmful to the image of the propaganda enterprise.