10 ways to provide efficient services and develop customers

The customer development method of Ping An Insurance Queen Ye Yunyan is indeed very good and can be used in our daily sales work.

1. Use SMS service to develop customers

Every time you attend an event or party, the first thing you do after collecting a list of business cards is to give it to the secretary and enter their names into the computer. .

She has hundreds of classmates' directories. Each address book contains at least 50-60 people, and the largest address book has a list of 2,000 customers. On any holiday, rain or shine, these customers will receive her text messages.

2. Use charity activities to develop customers

She has always encouraged team members to volunteer in many places, such as temples, churches, societies, etc., so that they can get to know many people. When she does charity activities, she will never do it alone. She will mobilize a group of people to do it together. This is also a direct customer development.

3. Use Weibo comments to develop customers

She posts positive messages on Weibo every day to share with everyone. After four years of business, she also met on Weibo a lot of people.

4. Use photography to develop customers

When participating in some activities, she likes to take photos for others. After taking the photos, she asked her secretary to buy a bunch of photo frames from the Internet. The ladies used white frames and the men used brown frames. On the second day after everyone came back for the party, they would arrange for an assistant to develop the photos and put them into the frames. Then send it to the customer. If it is inconvenient, mail it to the customer.

5. Use reading to grow and develop customers

The classmates you met while studying or taking courses can also develop into customers. When she is in class, she will usually share some small games she learned at work with her classmates. We interacted together and the atmosphere was great. Donate more when donating class fees, and everyone will recognize her efforts. She would ask her class teacher for the birthdays of all her classmates. Whenever a classmate has a birthday, she will send a text message to tell them whose birthday it is, so that everyone can wish him well. After sending it, she will send another text message to the birthday classmate. If she thinks this person is pretty good, she can also I will prepare a gift for him in advance.

6. Use merchant interaction to develop customers

She is responsible for inviting her customers to the scene, inviting them to dinner, and giving gifts. All of this is the responsibility of the merchant, but she requires the merchant to let other channels invite those who are present. The client signs in and is given her list. After the list is given, she will immediately enter it into the computer and develop text messages.

7. Use gift marketing to develop customers

The trunk of her car is filled with all kinds of gifts, and she takes them with her wherever she goes. She must learn to make good friends. Make connections. If you really don’t have a car and think the gifts are too heavy, you can prepare a red envelope, which contains ten cents in consecutive numbers. Ten of you carry five or six red envelopes with you every day. When you see others, you will ask for a red envelope, and no one will refuse. There is also a stack of red envelopes in the trunk of her car. It only costs two yuan to build good relationships with others, so you can still afford it.

8. Use car owner activities to develop customers

She will hold a car owner social gathering every month to ask her partners to find ways to establish connections with car dealerships, car washes, and repair shops. Find vehicle owner list. Now she has a list of nearly 30,000 Porsche, BMW, and Mercedes-Benz car owners, and she also sends text messages to them during holidays. Then at the critical moment some people will come to participate in the event. Because these people are relatively high-end, he will choose high-end activities before inviting them to match their status and avoid giving them a bad feeling.

9. Use various societies to develop customers

She said that insurance people must remember one thing - join various societies and at least be a member. For example, if you are a foreigner in Shanghai, there must be major chambers of commerce, and you have to become a member. The membership fee is not much. If you are qualified, you can become a director, and at a higher level, you can become a vice president. She has many advantages. The insurance policies came from the major chambers of commerce she joined.

10. Use Thanksgiving dinner to develop customers

A Thanksgiving dinner is held every year, and the theme is different every year. The dinners are all held in five-star hotels with high standards. , making customers feel extremely distinguished. But what needs to be made clear is that there is no insurance at the daily Thanksgiving dinner. It is purely a platform to express gratitude and provide customers with a platform for sharing friendship resources.

How to use a Thanksgiving dinner to develop customers? When she does this activity, she will invite customers to the site, including friends introduced by old customers, prospective customers, friends, and after gathering these people to provide wholesale services, you will visit this group of people in the next year. Enough.