What's the difference between online marketing and direct selling?

The difference between direct selling and network marketing;

1.

Direct selling refers to the direct sales of goods and services by manufacturers, and the direct sellers bypass the traditional wholesalers or retail channels and directly accept customers' orders; Network marketing is a marketing method around the internet, which can open up the global market and is not limited by time and space. At the same time, the people who operate online marketing are also very extensive.

2.

Direct selling is to expand business by using the network resources on the ground, which has many geographical restrictions and relatively high operating costs; Network marketing mainly adopts some network technical means (such as optimizing websites and promoting the natural ranking of search engines) or directly pays some online advertising operators to make their company's advertising slogans and websites in a better publicity position.

3.

The biggest feature of direct selling is that it must have high-quality products and high-quality services; The biggest feature of network marketing is to contact us when customers need us, which is the most ideal sales model.

4.

The sales channels of direct selling are: manufacturers-distributors-consumers; The sales channel of network marketing is: manufacturers-consumers.

Summary: Under the current circumstances, the cost of online marketing is lower, which is more suitable for the choice of emerging industries and companies. However, both direct selling and online marketing are indispensable operation modes at this stage. Only by taking advantage of its advantages, discarding its shortcomings and making comprehensive and rational use, will the products become more and more known.

Remarks: Internet marketing is the general trend in the future and an upgraded product in the new era of direct selling. Through online marketing combined with O2O, online and offline promotion will have better effect.