How does the exhibition summit industry operate private domain traffic?

The domestic convention and exhibition industry holds tens of thousands of conferences and exhibitions every year, and the direct economic output value reaches hundreds of billions of yuan. Convention and exhibition industry is a very huge industry.

After the accumulation of several exhibition summits, the exhibition industry can often gain millions or even tens of millions of audiences and hundreds of thousands or even millions of enterprise directories. The customer resources of exhibition management enterprises are more abundant, basically covering the main exhibition participants. But now, before the newly opened exhibition, we mainly rely on media interviews, news releases, invitations and other means, which have high costs and insufficient dissemination.

In fact, the exhibition industry can successfully build its own private domain traffic pool on the basis of SMS channels by activating and operating existing customers and upgrading smart SMS.

Short messages can arrive one-to-one in the real-name registration system. Its disadvantage is that the content sent is limited to short texts and links, and the content that can be displayed to users is very limited. Moreover, short links increase the probability of short messages being intercepted, and the arrival rate of traditional short messages is not high.

Intelligent SMS solves these problems of traditional SMS.

(1) Real-name authentication of enterprise qualification, which displays the logo and abbreviation of the enterprise on the user's mobile phone, which not only enhances the recognition of specific exhibitions, but also strengthens the brand promotion effect;

(2) The SMS menu under the official account of SMS WeChat can set related information such as "Exhibition Introduction", "Business Cooperation" and "Registration Channel". In addition, the organizer accurately sends relevant audiences, and users can click on the meeting information and registration with one click after receiving the short message, which greatly reduces the advertising cost of the exhibition and is of great benefit to the image of the exhibition;

(3) Smart SMS also plays an important role in exhibition cooperation. Organizers can link the preferential policies of exhibitors' cooperation in the short message menu, and send short messages to relevant enterprises in a targeted manner to attract exhibitors' participation. Compared with selling stalls, smart SMS has low cost and good effect.

Smart SMS is not only used for private traffic operation, but also can improve the service quality of the exhibition.

When the registration for the exhibition has been basically completed, the organizer will send several short messages to the participants. Traditional SMS can only inform the receiver of time, place and other information in the form of text, and participants can only manually copy the text into the APP for navigation. After the exhibition organizer upgrades the smart message, it sends a mass message to its participants, and the recipients can directly understand the exhibition information more comprehensively through the smart message. For example:

(1) Click the SMS menu with one click to jump to the exhibition official website to view the latest information of the exhibition in real time;

(2) Click the SMS menu to view the address, and jump directly to APP navigation;

(3) Click the SMS menu with one click to learn about the route of the exhibition site and the recommendations of the surrounding hotels; Wait a minute.