How to attract customers by sending messages in groups?

Ways to attract customers by sending messages in groups: concise and clear, highlighting the theme; Locate the target; Increase the degree of certainty.

1, concise and clear, highlighting the theme.

In the content of SMS, it should be simple and clear, highlight the theme of our content, don't describe some trivial things, try to focus on the core content, such as product advertisements and offers, and highlight the characteristics and specific offers of products to make customers see more clearly.

Step 2 locate the target

Locate the target customer, then distinguish the customer's preferences and push the message according to the customer's preferences. For example, some customers are relatively new products, and some customers prefer the usual preferential activities, so we can distinguish them, seize customers' preferences and send text messages, which not only attracts customers, but also has a high success rate.

Step 3 strengthen your faith

Brand name and editing method, we can add the brand name to the edited content, which will be more convincing. Also, be sure to add a respectful name in front of the message to make customers feel respected. In addition, some interesting words can be set in the content, which is helpful to improve customers' interest.

Matters needing attention in mass SMS.

1, gender differences attract attention.

Men and women have different concerns about problems. Men think of value first, followed by price, while women think the opposite. They will pay attention to the price first, and then to the value. Of course, between value and price, many people will choose value and abandon price. However, it also shows that when sending text messages, the content must be separated. Men should try to use the copy with outstanding value and women should use the copy with outstanding price. Although it is troublesome, the effect will be better.

2. Regionality

Different regions receive short messages in different ways, just like Sichuanese like spicy food, so you have to sell desserts. The temperature in Hainan is suitable all year round, so you have to recommend down jackets to others. Although yours is not bad, it is not necessarily what others need, and the right medicine is the best. So be sure to segment users and understand their preferences and regions.