What is the direct impact of SMS advertising?

This is just a short message advertisement sent by the "I'll borrow" platform, just to promote the "I'll borrow" platform, which is equivalent to an advertisement. This kind of short message can be ignored and won't have any influence.

With the rapid growth of mobile phone users in China, SMS has been widely recognized as the "fifth media". Compared with traditional media advertising, SMS advertising has a huge audience. SMS advertising can save money and improve efficiency for enterprise development.

It releases relevant information such as "discount information", "promotion activities" and "new product release" to the target customers' mobile phones, which creates unlimited business opportunities for enterprises to establish brand image or occupy the market, and can also greatly reduce advertising costs for enterprises. Therefore, SMS advertising is increasingly favored by businesses and enterprises.

Extended data

Advantages of SMS advertising

1. Low cost: The publishing cost of SMS advertisements is very low. Compared with the advertising cost of hundreds of thousands or even millions of traditional media, the cost of SMS advertising is almost negligible. Submitting SMS advertisements through SMS platform is cheaper than sending SMS directly by mobile phone, which greatly reduces the advertising cost of advertisers.

2. Fast speed: the spread of SMS advertisements is not limited by time and region, and it is the same in any province and city in China; Send millions of mobile phone users, and even receive advertising information immediately after sending. The contents of advertisements can be changed at any time, so as to ensure that the latest information is disseminated to consumers in the shortest time.

3. Focus and high return: SMS advertising directly affects the people with the most consumption power. The same product can easily transmit different advertising information according to different audiences, so as to stimulate customers' desire to buy to the maximum extent.

4. Investment: SMS advertising breaks the pricing rules of traditional advertising media, and advertisers set their own expenditure budgets and send them to targeted customers. The form of communication is fashionable and novel.

Baidu encyclopedia-short message advertisement