How does Taobao use SMS to do private domain traffic?

Taobao is very active and has a large number of users, but it is also doing operational transformation of private domain traffic.

So how exactly is it done?

In most people's minds, SMS has become the carrier for receiving verification codes and notification messages. However, enterprise SMS has been upgraded. Do you know the form of smart message? A new enterprise message, with logo, card and menu.

Taobao is operating by using the private domain traffic of this short message, and e-commerce companies and even other industries can learn from it.

After Taobao was upgraded, the menu of "Taobao Special-New Women's Bags, New Men's Shirts and Quality Men's Shoes" was set on the left side of its SMS menu, the menu of "Taobao Card-Credit Card and Co-branded Card" was set in the middle, and the menu of "Taobao Red Packet" was set on the right side.

Taobao sends tens of millions of short messages every month, and there are many opportunities to reach users. In this way, based on these sending opportunities, the user can click the button when receiving the short message and can "shop" directly in the short message. When they see the right one, they can directly join the shopping cart and even pay, which is very convenient. This will allow all users to use the SMS channel for maintenance, and regard it as a huge private domain traffic pool, which can greatly improve the order volume and activity.