What are the detailed steps for an individual to open an online shop in Tmall?

Individuals can't open online stores in Tmall. Tmall only accepts legally registered enterprise users and can provide all relevant documents required for Tmall to settle in. Individual industrial and commercial households and non-Chinese mainland enterprises will not be accepted.

Chapter 5 of Tmall's entry criteria? Entry restrictions:

Article 11? Tmall does not accept applications from individual industrial and commercial households or non-Chinese mainland enterprises.

Article 12? Tmall does not accept applications from brands that have not obtained a trademark registration certificate or a trademark acceptance notice (except for some imported goods), nor does it accept applications for pure graphic trademarks.

Extended data:

Tmall Store Types and Related Requirements

1. Flagship store: Trademark owners provide their own brands or exclusive authorized brands to enter the stores opened by Tmall. Divided into the following categories:

1, running a brand flagship store;

2. A flagship store that operates multiple brands and each brand belongs to the same actual controller;

3. Flagship stores with service trademarks and operating multiple brands (hereinafter referred to as "store flagship stores").

2. Specialty store: The trademark owner provides the brand with general authorization to enter the store opened by Tmall. Divided into the following categories:

1, operating brand stores;

2. Stores that operate multiple brands and each brand belongs to the same actual controller.

The authorization documents issued by the trademark owner are not subject to geographical restrictions (except for individual categories), and the validity period of authorization shall not be less than half a year.

Third, franchise stores: stores that operate two or more brands under the same Tmall business category.

Tmall merchants-merchants settled in

Tmall rule-Tmall entry standard