What scale does the telephone survey use?

Telephone survey can use satisfaction scale. Details are as follows:

Satisfaction scale is the main tool and means of satisfaction survey. At present, there are many types of differences in satisfaction scale because of its different application objects, scope and characteristics. Each scale has its own characteristics, and no scale can be used for all customer satisfaction evaluation. Even the satisfaction survey in the same period will choose different scales according to local conditions. The choice of scale is based on the purpose, object, content and quality of the scale itself.

Telephone survey is to add a contact person on the Internet and make a phone call to conduct the survey, eliminating the time-consuming and laborious process of going to the street or going to the house, reviewing the questionnaire, coding the questionnaire and inputting data. Researchers can get the survey data within a few minutes or dozens of minutes after the survey. ?

The introduction and selection methods of different scales in satisfaction survey are as follows:

1, scale type: general scale and specific scale:?

The general scale is used for a wide range of general satisfaction surveys, and the specific scale is used for satisfaction surveys in specific fields (products, services and institutions). The advantage of the general scale is that it can understand the satisfaction attitude of the respondents as widely as possible, and it is mostly used for large-scale data collection in the early stage of the survey. The disadvantage is that it is not sensitive enough to provide accurate data for accurate suggestions.

Because of its narrow application scope, detailed investigation content and high sensitivity, it can also summarize the data analysis results and give targeted suggestions.

2. Proportional dimensions: single dimension and multi-dimension:

When the content of satisfaction survey is less and can be concentrated in one dimension, the single-dimensional measurement table can make the survey clean and concise, and the data analysis results can reflect the attitude strength in the dimension in detail. When the survey content is large or scattered, the multi-dimensional measurement table can cover the content of different fields well. In the satisfaction survey, multidimensional scale can detect the influence mechanism of multiple factors on satisfaction score, so as to gain a more comprehensive understanding. ?

3. Scale distribution: two-component scale and Likert scale;

There are two main types of satisfaction survey scales: two-component scale and Likert scale. The most important difference between them is different tasks. The two-point scale provides two mutually exclusive answers: yes or no, agree or disagree. Generally, the negative answer is given 0, and the positive answer is given full marks (1, 10 or 100, etc. ).

For example, in the SMS survey of hospital satisfaction, dichotomy will be used. If the answer is no, the investigator will call manually to ask about the specific situation.