What was exposed in 315?

March 15, In recent years, as consumers’ awareness of rights protection continues to increase, companies have begun to treat consumer complaints with a rigorous attitude. Especially on March 15, corporate public relations employees often stay up all night, waiting for the "boots to drop" on CCTV's "March 15" party.

On March 15th, Consumer Rights Protection Day, which companies will be exposed again? Before the answer is revealed, you may wish to follow the Sino-Singapore Jingwei client to review how the companies exposed by the "3·15" party in 2017 are doing now.

Interactive Encyclopedia used false advertisements to "trap money" and was suspended for nearly a year

At CCTV's "March 15" party in 2017, it was revealed that Interactive Encyclopedia could collect money to customize false entries. The biggest false advertising “dumpster”. As a result, Hudong Encyclopedia became the first Internet company to be named that night.

“Interactive Encyclopedia, a website that claims to be the best knowledge sharing platform, actually does shady things behind the scenes.” Here, for some so-called magical products and glossy resumes, you only need to spend 4,800 yuan to activate the "Encyclopedia Entry Claim" service, and then you can fabricate and publish them at will, and use false advertisements to "trap money" openly.

That night, the interactive encyclopedia that was named made an emergency statement, saying that the company had set up an action team to upgrade the entry content review standards, comprehensively investigate the website entry content, and immediately rectify the entry content review process, and will not go offline. All entries that meet the encyclopedia standards and unqualified customer advertisements will be re-examined for customer qualifications, and we will fully cooperate with the relevant work of government departments such as industry and commerce.

On March 16, 2017, Hudong Encyclopedia issued another statement stating that the company had taken measures such as suspending and transferring employees who violated regulations.

In addition, Hudong Encyclopedia is also a company listed on the New Third Board. In February 2016, Hudong Encyclopedia was listed on the National Equities Exchange and Quotations and officially landed on the New Third Board. After being exposed by CCTV, Hudong Encyclopedia subsequently announced that due to the company’s “rumors related to the company appearing in public media, which may or have had a greater impact on the stock transfer price”, its shares have been open since March 16, 2017. Transfers are suspended during market hours.

However, this suspension lasted for nearly a year. On March 6, 2018, Interactive Encyclopedia announced that the uncertainty surrounding the media reports had been eliminated. After the company applied to the stock transfer company, the company's stock transfers would resume on March 7, 2018.

The announcement stated that during the suspension period, the company promptly carried out self-examination work, comprehensively sorted out the commercial products involved, and comprehensively rectified the content review process and customer qualification review process; at the same time, it actively cooperated with Investigation by the industrial and commercial administration department, and inspection by the sponsoring securities firm.

Muji is suspected of selling nuclear-contaminated food and has been in constant trouble in China

A "Calbee" cereal that is popular on the Internet has been revealed to be produced in Japan's nuclear-contaminated areas. MUJI, etc. Offline supermarkets were also suspected of selling it, which caused huge controversy for a while.

The Shenzhen Market Inspection Bureau discovered during a law enforcement inspection that in MUJI supermarkets, the outer packaging of some Japanese foods were labeled with Chinese labels indicating that they were produced in Japan. However, when the Chinese labels were uncovered, It was revealed that the true origin of these products is Tokyo, and they are on the prohibited import list!

However, just after the CCTV exposure, the "plot" suddenly reversed. On March 16, 2017, Muji officially issued a statement stating that the address written on the exposed food packaging was actually the company's registered location in Japan, not the place of production, and provided a certificate of origin and quarantine certificate. . In addition, the Shanghai Entry-Exit Inspection and Quarantine Bureau also responded to the media saying, "After checking the import records of MUJI (Shanghai) Commercial Co., Ltd., no products from Japan's nuclear radiation areas were found."

Although the official explanation temporarily calmed public opinion, Muji's life in China this year was not "calm".

Less than half a year after “March 15”, “MUJI” was once again involved in the scandal of excessive food and pesticide residues. On August 4, 2017, according to The Paper, citing media reports in Taiwan, local “food and drug The Department announced a batch of products that failed to pass the inspection, including "Black Bean Tea Bags" and "Big Bags of Cold Brew Tea" operated by Muji Co., Ltd. in Taiwan. They were found to have excessive pesticide residues. The excessive item "Permethrin" may have Hormonal disruption and cancer-causing hazards.

In response, MUJI's China headquarters responded that two black bean teas from Taiwan that failed to pass the test were from the same batch and were not sold in mainland China. But later, some media reporters found that after searching on the mainland e-commerce platform through the keywords "MUJI black bean tea" and "MUJI black bean tea", some stores were still found to be selling related products.

Since entering the Chinese market for the first time in 2008, MUJI has opened 230 stores in the Chinese market so far, and its president Matsuzaki Akatsuki has publicly stated to the media that it will speed up the pace of store openings in 2018. Add another 50 to 60 stores. According to the Beijing News, on January 18, 2018, MUJI officially launched its eighth comprehensive price reduction in China, with the maximum reduction reaching 25%. However, against the background of market expansion, MUJI has exposed many problems in product quality and service. Recently, several consumers have reported that the products they purchased from MUJI have problems such as confusing labels, poor quality, and inability to repair. The brand's store management and service awareness need to be strengthened.

Nike after the "Air Cushion Gate": Products on the Blacklist

Once upon a time, wearing a pair of Nike shoes as a student was enough to make others envious, but Nike's glorious era may be right. Go away slowly. Under the strong pursuit of competitors, Nike's performance is getting worse and worse. The "March 15" in 2017 may have become a major "setback" in the development of this company.

“There is no air cushion in air-cushioned shoes”! How will consumers feel when they see that the Nike shoes they are wearing are not what they are advertised to be? The CCTV "March 15" party in 2017 exposed the quality issues of Nike Zoom Air. Nike's official website promoted that this shoe is a replica of the Nike basketball shoes worn by NBA star Kobe Bryant when he won the 2008 Beijing Olympics. The heel of the shoe has Nike's patented zoomair air cushion, but it doesn't.

In the face of consumer doubts, Nike responded that there was an error in the description of the air cushion of this product, and offered a solution of returning the full price with a 25% off coupon for a single product. However, Nike refused to accept consumers’ demands for triple compensation.

However, with the rapid development of the incident and the in-depth investigation by relevant departments, Nike finally relented and "relented". On March 17, 2017, Nike Sports (China) Co., Ltd. finally issued a statement, apologizing to consumers and offering compensation of 4,500 yuan to consumers who purchased the problematic shoes, which was three times the 1,499 yuan for the basketball shoes. It is understood that more than 300 pairs of this shoe were sold in one day.

Behind Nike’s deep involvement in the “Air Cushion Gate” scandal, negative news such as its sales slowdown, involvement in trademark disputes, and substandard products have also spread from time to time. According to Beijing Business Daily, on March 8 this year, the case of Jordan Sports Co., Ltd. suing Nike Sports (China) Co., Ltd. and Nike Commercial (China) Co., Ltd. for trademark infringement and unfair competition was made public in the Intellectual Property Division of Jinjiang Court. Held in court. Jordan Sports requires Nike to compensate for losses and reasonable expenses of 300,000 yuan.

In January this year, the Beijing Consumer Association evaluated 81 sportswear models from 33 brands through e-commerce platforms and some physical stores, including Nike men’s elastic trousers, men’s long-sleeved sweaters, women’s Three products of elastic trousers did not meet the standard in terms of quick-drying properties. In January this year, the General Administration of Quality Supervision, Inspection and Quarantine announced the supervision and inspection of imported goods in 2017. Nike was also among the imported moisture-absorbing and quick-drying clothing products that did not meet the standards.

Nike’s recently released second quarter report for fiscal year 2018 shows that the group achieved sales of US$8.6 billion, a year-on-year increase of 5%, but net profit fell 9% year-on-year to US$767 million. This is already the Nike Group’s Net profit fell for the second consecutive quarter. Yang Dayun, president of UTA Fashion Management Group, pointed out that due to the sluggish performance in the North American market and the slowdown in the Chinese market, Nike urgently needs to adjust its product strategy.