Memorabilia of VIP Bird Company

Won the honor of "Top Ten Sports Brands in China" and "College Students' Favorite Sports Brand", and further enhanced brand awareness and reputation.

Top Ten Dealers 20 10 Hong Kong Tour. Hand in hand with Asia's "new flying man" and Guangzhou Asian Games 100-meter champion Lao Yi, the professional attribute of brand sports has been further enhanced.

After joining hands with the four major video platforms, VIP Bird formed a strategic partnership with Tencent, a comprehensive portal with the largest number of views in China, and launched a new round of brand sports marketing.

Officially launch the "fast strategy", focus the development strategy on fast, fast attack and happiness, as well as the implementation of fast company, fast strategy and fast thinking, realize wide coverage, deep beach scouring, high store efficiency and fast layout, and promote the sustainable development of enterprises.

Introduce towers watson Consulting Company, a world-renowned consulting organization, implement the optimization project of human resource management system, enhance the "soft power" of enterprises, and make enterprises move towards a more standardized, institutionalized and scientific management track.

20 10 year

All-round brand communication activities with "sports happiness" as the core meaning were officially launched. The first wave of "Who's Afraid Who's Happier than Others" shocked the sporting goods market in China with lightning speed, and aroused the public's strong concern about the VIP bird.

Taking "Happy Sports" as the core concept, it has received enthusiastic response from four leading domestic video websites, namely Youku, Tudou, Xunlei Watch and Sohu HD, and has become a strategic partner in promoting "Happy Sports", creating a strong media alliance of "Happy Sports" and innovating the way of network communication.

Short-listed in 20 10 "Top Ten New Brands" of China Textile and Apparel Industry, and ranked among the top 500 textile and apparel enterprises in China.

The launch of the ninth-generation terminal image shop "Bird's Nest Store" marks the beginning of a new round of market terminal upgrade for VIP birds.

Signed a strategic cooperation agreement with Luo Sheng, a world-class information software company, and introduced M3 system, a world-class ERP product, to boost management upgrade with information construction.

Signing O 'Sullivan, Hendry and other 1 1 world-class snooker superstars greatly enhanced the company's popularity and influence.

Five gold medal coaches of China national team, including men's weightlifting head coach, China national women's basketball head coach Sui Feifei, China short track speed skating head coach Li Yan, China Taekwondo head coach Chen Liren, China rhythmic gymnastics head coach Xia, were invited to become the ambassadors of VIP bird brand image.

In 2009

In 2009, we established strategic cooperative relations with a number of top international and domestic professional companies, and comprehensively promoted the VIP bird brand to enter the first camp. The brand value of VIP bird exceeds 2.7 billion yuan, and the reputation of consumers and online reputation has been greatly improved.

the year of 2008

In 2008, Guirenniao joined hands with well-known domestic expert think tanks to launch the first consumer survey and consumer psychology research of large-scale sports brands in China, and launched a brand-new brand strategy plan. Become a special broadcast brand of CCTV-5 sports news, and start the communication offensive of brand promotion.

In 2007

Sponsored the SMS voting session of the most popular talent show of the year, such as Hunan Satellite TV's Happy Boys, Oriental TV's My Show and Jiangsu Satellite TV's Absolute Singing, and thus became a sports brand deeply loved by young people. Won the honor of "Top 500 Chinese Brands".

In 2006

Signed a contract to become the organizing committee of "American Dream" team 7's visit to China and the top sports equipment partner and designated sports equipment sponsor of international basketball matches in China, the United States and Brazil.

Signed a contract to become a strategic partner of the Small Ball Sports Management Center of the State Sports General Administration and the sole sports equipment sponsor of China national team in eight sports such as golf, billiards, bowling, rattan ball, squash, cricket, rugby and throwing ball, and became a China sports brand that sponsored most national professional sports teams.

Sign up to join China Golf Association, China Billiards Association, China Bowling Association, China Rattan Association and China Squash Association. China Cricket Association, China Rugby Association, China Throwing Association and other eight national sports associations in China are strategic partners and sole sponsors of sports equipment.

In 2005

Guibird began to March into the field of professional sports, and officially signed a contract to become a strategic partner and the only designated sports equipment manufacturer and sponsor in IAAF East Asia, further enriching the brand value.

In 2004

Guiniao was invited to participate in the 14th China International Sporting Goods Expo. In the 1 Pavilion, top brands at home and abroad gathered. Andy Lau, ambassador of brand image, visited Guibird's 700-square-meter central booth, which was unprecedented and became the biggest highlight of this sports fair.

In 2003

Cecilia Cheung, a Hong Kong sister, was invited as the ambassador of VIP Bird brand image.

In 2002

The company began to develop its own brand, that is, Andy Lau, a superstar of the Emperor, was invited as the brand image spokesperson at a resolute speed, which quickly became an instant hit in the sports goods market where brands gathered.