What if the business of the optical shop is poor? How can I get my money back?

1, put the main products and hot-selling products in the store in a conspicuous position, so that customers can see them when they enter the store, even people passing by can see them.

2. Learn the display layout of other optical shops, which can be found online, such as the layout of the decoration company, or you can go to other physical stores to learn the advantages of others flexibly.

3. Clean up the optical shop, and always keep it in the cleanest and neatest state to meet consumers, so that everyone who enters the shop feels comfortable and classy.

Second, adjust product activities.

If there is no business, we should also consider whether the glasses products are inappropriate and do not match the market demand and consumer groups. At this time, we will find out the best-selling glasses through previous data, carefully select styles, stock up in advance, and plan related promotional activities.

At the same time, we should adjust and train shop assistants and shopping guides. On the one hand, we should promote the best-selling products, on the other hand, we should promote other best-selling products and products from Mao Lijiao, so as to improve the efficiency of optical shops more quickly.

Third, strengthen personnel training.

It is also important for shop assistants and shopping guides to recommend and guide consumers. We can start from the following aspects:

1, a detailed analysis of the personal situation of the clerk, targeted guidance, mainly to seize the weaknesses, training and learning, improve the skills and professionalism of the clerk.

2. Recommend a variety of sales skills and methods for employees, and require employees to actively study in their spare time to independently improve their professional knowledge and shopping guide skills.

3. For the professional promotion of specific products, especially popular and flagship products, we should be very familiar with their functions, characteristics and collocation, so as to promote the sales performance of such products.

Fourth, analyze customer data.

Many shopkeepers of glasses said that they would call customers and send WeChat to inform them of preferential activities, but what I want to mention here is the analysis and collation of customer information and data. Simply put, customers can be divided into new customers and old customers, and then recommend different products and activities to them.

Another example: an optical shop opened near the school, the main group is students, who mainly wear myopia glasses. Many students have come to wear glasses and left a lot of information. If you just make a reservation and have an activity, just give them a call, which is definitely a waste of information. It is necessary to deepen and refine these data and update them dynamically in order to find out the needs of consumers more deeply. For example, what grade are these students in, where they go to school, whether they move, go to college in other places, when they will come back, and so on. When you can learn more detailed information, you can naturally provide more targeted services and recommendations.