Meizu apologizes for Tomb-Sweeping Day's improper copywriting. How to treat enterprises using Tomb-Sweeping Day for marketing?

Tomb-Sweeping Day is a very important festival for China people to worship their ancestors. On this day, the people of China will mourn and pay homage to the graves of their ancestors to express their thoughts and sincere respect for their elders. Therefore, Tomb-Sweeping Day is a very serious and heavy festival, and Tomb-Sweeping Day is also a very important festival for China people. It, together with Spring Festival, Cold Food, Lantern Festival and Mid-Autumn Festival, is called the five major festivals in ancient China, which shows Tomb-Sweeping Day's position in the eyes of China people.

But in this year's Tomb-Sweeping Day, that is, on April 4th, Meizu Technology released a Weibo copy saying? Meizu 18 series 5G safe and pure flagship, to pay homage to the advertisement that was killed? Many netizens claimed that this copy was very inappropriate, because he regarded Tomb-Sweeping Day as an advertisement to pay homage to other commodities. In terms of cultural content, these advertisements seem to have? Die? For other companies, it is a rather disrespectful and insulting news; Secondly, Tomb-Sweeping Day is, after all, a very serious festival, different from the Spring Festival and the Lantern Festival. On this day, in order to promote its products, Meizu Technology still publishes advertisements for profit, and still takes festivals like Tomb-Sweeping Day as gimmicks. Many netizens think this is also a disrespect for Tomb-Sweeping Day. So, not long after, Meizu Technology issued an apology copy, expressing sincere apologies for sending a tweet with serious inappropriate words on a serious day, and decided to suspend operation for 2 days and think behind closed doors to show its punishment.

Indeed, many merchants have completely ignored the significance of China's traditional culture in order to promote sales recently. For example, in Tomb-Sweeping Day this year, I saw many colorful lanterns on many commercial streets? Celebrate? How many streets have carried out this kind of publicity? Celebrate? Tomb-Sweeping Day started many games and activities in the street. Everyone took part in these games one after another and had a good time. It seems that they have forgotten that Tomb-Sweeping Day should be a serious festival. This is also a serious loss of traditional culture in China. I hope the people of China can pay attention to their traditional festivals, celebrate peace when they are happy, and be serious and cautious when they are heavy. Festivals that are not too festive, such as Dragon Boat Festival and Tomb-Sweeping Day, should be dignified.