Is csa rice in China a pyramid scheme?

CSA is the abbreviation of "community supported agriculture" model, not the name of an enterprise or MLM organization. The following is an introduction to CSA:

The concept of community supported agriculture (hereinafter referred to as CSA "community supported agriculture") originated in Switzerland in 1970s and was first developed in Japan. At that time, in order to find safe food, consumers cooperated with farmers who wanted to establish a stable source of tourists and established economic cooperation relations.

The concept of CSA has spread all over the world, and has extended more connotations from the initial joint purchase and cooperative economy. Literally, "community supported agriculture" means that everyone in the community is committed to the operation of the farm, so that the farm can become a farm in the community legally and spiritually, so that farmers and consumers can support each other, take risks and share the benefits of grain production.

In recent years, after solving the problem of food and clothing in China, food safety has become a major social chronic disease. All kinds of toxic foods are flooding every corner of the market, and related news reports are overwhelming, like a blockbuster, bombarding consumers' injured hearts. Even wealthy businessmen who spend money like water can't guarantee that the food they eat is not poisonous. Because to solve this problem, it is necessary to provide a complete chain solution from production, wholesale, circulation to terminal, covering a series of issues such as production standards, business reputation and certification.

In this context, the new community supported agriculture began to take off, combining with social networks and real land by means of the expressions of Happy Farm and QQ Farm, which are popular all over the country, and appeared in new forms. On the one hand, commercial companies obtain paid land from farmers, on the other hand, they establish cooperation with consumers with food safety needs, and establish cooperative relations between farmers and consumers through internet application platforms.

Through the Internet application platform, consumers can:

1, online land purchase

2. Choose farmers' partners online.

Step 3 specify the planting method

4. Take care of the land online, and remotely arrange farmers to turn over the land, fertilize, sow, water, kill insects, weed, treat diseases and pick.

5. Exchange experiences and food with other consumers.

6. Online delivery order

7. View real-time photos and videos of the land.

8. Trace the production and circulation history of food distribution.

In order to realize Internet-based community supported agriculture, operating companies are required to have advantages in green/organic agriculture, Internet and logistics, with large scale investment and relatively high management level. It is not easy for traditional farms to operate in this field, mainly because their own management level and technical strength need to be improved.

At present, domestic companies have launched this kind of service farm, providing a platform integrating e-commerce, online farming, logistics and organic planting. Because consumers are required to have certain computer operation ability, consumers are generally under 35 years old.

Extended data:

The following is the news that the government has adopted the CSA model to develop agriculture:

2018165438+10/8 "focusing on agriculture, innovation and upgrading" China Qing' an first new farmers summit was held in Qing' an county, with 500 elite representatives from all walks of life and outstanding new farmers from all over the country.

Li Wang, chairman of Lvnong Ruifeng Agricultural Investment Co., Ltd., said at the summit that Qing 'an County has a unique natural environment and more than 2 million mu of national certified A-level green food crops.

The green farmer Ruifeng CSA community supported the agricultural model of Qing 'an, the first pilot county in Heilongjiang Province, and the green farmer Ruifeng grain source base in Zhifu Township of Qing 'an County also became the core base of CSA. CSA has achieved the ordering of more than 30,000 mu of land in Qing 'an in one year in the form of subcontracting per mu, which has created more than 30 million yuan in sales for farmers.

According to Xiao Guangping, director of Qing 'an County Grain Bureau, the first New Farmers Summit in Qing 'an played a positive role in brand promotion and brand building of Qing 'an rice, and its popularity in the whole country was further improved. At the same time, through the participation of new farmers, Qing 'an rice will also be brought to all parts of the country, so that more people can taste high-quality and delicious rice.

Qing 'an is the hometown of green food and the main producing area of high-quality rice. In recent years, the Qing 'an County Party Committee and the county government have attached great importance to the brand building and brand promotion of rice, and recommended Qing 'an rice to the people of the whole country through various channels. Through this New Farmers Forum Summit, the brand of Qing 'an Rice will also be more beautiful.

In the summit forum, the guests discussed around the theme of "focusing on agriculture, innovation and upgrading", shared their valuable experiences in the process of agricultural innovation expansion and practice, and brought an ideological feast about agricultural reform and upgrading to all the new farmers present.

At the summit, 10 outstanding new farmers were commended. Representatives of new farmers shared the experience of CSA community in supporting agriculture. At this summit, representatives of new farmers from all over the country signed orders for nearly 45,000 mu of rice through the CSA platform, which promoted the development of order agriculture in Qing 'an County. Through the dialogue between government and enterprises and the participation of new farmers all over the country, this summit has created a precedent in the country and created the history of the development of county-level order agriculture.

Baidu Encyclopedia-community supported agriculture

Qing 'an County Government-Qing 'an held a summit forum on "focusing on agricultural innovation and upgrading"