What should a complete market survey questionnaire include?

A complete market survey questionnaire includes title, preface, basic personal information, questions, conclusion and other parts. Questionnaire Recommended Questionnaire Star can create rich applications such as online exams, registration forms, online assessments, 360-degree employee evaluations, and online voting. It is suitable for online information collection, problem investigation and online voting for event competitions. It is highly efficient and trustworthy.

When designing a questionnaire, the content of the questionnaire should cover everything needed to achieve the purpose of the survey. The completeness here includes not only the completeness of the questions, but also the completeness of the answer options given in the specific questions, that is, there should not be a situation where the respondent cannot find a suitable option. As a tool for collecting data, the questionnaire should ensure the accuracy of the data; as a script for the survey, the wording, order, structure and layout of the questionnaire should ensure that the required information is accurately translated into the questions in the questionnaire and that the respondents can accurately understand it questions and be able to give correct answers; as a recording tool and coding tool, the questionnaire should provide standardized recording and coding methods to ensure that the answers recorded by the respondent or investigator are accurate and clear, and that the designed coding can accurately represent the original data information to meet the requirements of entry, coding and analysis.

If you want to know more about the questionnaire, we recommend consulting Questionnaire Star. Questionnaire Star has 6.2 million high-quality sample database members and a professional research technology team with 16 years of experience. It can provide business research services and empower enterprises. Market decision-making; at the same time, the questionnaire survey system supports more than 30 question types, and jump, association and reference logic can be set; it supports data collection via WeChat, email, and text messages. After data recovery, classification statistics, cross-analysis, and export can be performed to Word, Excel, SPSS, etc.