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How to write an attractive slogan for selling furniture and organizing activities?
Determine the theme first, and then directly use the brand or name of the product as the title. When writing advertising words, you can use the meaning and grammar of the words to write it.
1. The advertising slogan must first establish the theme.
In a short advertisement, it is impossible and unnecessary to introduce all the information to consumers. You can only selectively highlight certain aspects as a "selling point" to attract consumers. , this "selling point" is the advertising theme.
2. Straightforward. This kind of title is relatively straightforward. It directly uses the brand and name of the product as the title without modification. It is real and direct, conveying product information to consumers directly and stimulating the desire to buy.
It is relatively subtle and euphemistic. Just by looking at the title, you cannot immediately know the product information it conveys, but with a little taste and consideration, you can understand its intention. This kind of title cleverly and indirectly conveys product information, and it is up to consumers to understand the beauty of it. Therefore, it is more literary and attractive.
3. Words have fixed sounds, shapes, and meanings. Advertising planners deliberately change the conventional meanings of words while keeping the sounds and shapes unchanged, and cleverly replace them with new meanings, so that Consumers suddenly realized it and were amazed.
For example: Give you a good look. (Cosmetics advertising slogan) "Give you a good look" is conventionally understood to mean "give something powerful to make the other person embarrassed and uncomfortable", but in the cosmetics advertisement, the author cleverly changed the meaning to "look comfortable and beautiful".
4. Grammar.
Generally, a word only displays one part of speech and one structural level in one context. In order to add highlights to advertising slogans, advertising producers often make words have multiple parts of speech or work on the word structure, so that a word has multiple structural levels at the same time, producing multiple meanings, thereby enhancing the promotional power of the advertisement.
Extended information;
1. Redwood is classic and elegant at home.
2. The country is made of natural wood and has unique ingenuity.
3. The dragon of mahogany treasures has a long and beautiful charm.
4. Green life starts from logs.
5. The art has been passed down from ancient times to the present, and the wood is famous all over the world.
6. Live life as it is and never forget your original intention.
7. Red-collar life, charm wins the world.
8. The wood contains red blessings, which will last forever.
9. Own Bao Zhilong furniture and recognize the imperial spirit.
10. The love of logs remains forever.
11. Enjoy life leisurely and never forget your original intention.
12. Interpretation of ancient charm, modern home furnishing.
13. Take classic mahogany and create extraordinary craftsmanship.
14. Classical charm, agarwood in a quiet place.
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