E-commerce promotion poster design —— How to edit e-commerce copywriting promotion poster with PHOTOSHOP?

E-commerce poster design tutorial E-commerce poster design tutorial

1. Foreword:

The design of holiday promotion posters needs to be positioned according to holiday colors.

2. Design inspiration:

When you have nothing to do, look at the works of other people's masters, visit Taobao to see the designs of big stores, and collect some pictures to stimulate your own creation.

3. Collect materials:

Find the pictures that match your feelings and filter them.

What's it like?

Color and composition of the picture, materials and materials displayed, inspiration tips.

Making:

①ps new document 1920x600px72dpi.

(2) Build a scene where the sky and clouds are together.

5. The scene is basically set up, and the color feels a little dark. There are many ways to adjust the color. Here, I use a fast, new layer to fill the 282 background and overlay it.

If some buildings are not enough in color, hook them up with lasso tool and adjust ctrlM curve.

6. Make good use of the picture above the source of inspiration, which is also one of the materials. Of course, this is related to pixels. This is suitable for e-commerce posters. Usually collect some beautiful materials. You can take it out when you need it when you draw.

Buckle the paper-cut of balloons, blessing bags and butterflies, and pay attention. Like the line of the balloon, this one doesn't need to be dug out, but it is drawn in pen drawing at the back.

Adjust the display position on the screen again. If it is not enough, we need to cut some pictures to make up for it, and then add dynamic blur and Gaussian blur.

7. Text typesetting Choose good-looking common fonts, pay attention to the gaps between words, the spacing between line spacing, color matching and so on. This will not be explained in detail here.

How to edit and typeset e-commerce copywriting posters with PHOTOSHOP? First of all, if you don't know PS or only know a little PS, then I suggest you go to some material websites to download the materials of copywriting posters, and then modify the contents or replace models and products in PS.

Then, if you know more, you can download your favorite copy material or background material for synthesis, and many material websites can download it.

For example, the above copywriting material, find a typesetting you like, and download the revised text content. Font, color and typesetting can be modified by yourself. If you have this ability, you'd better modify it.

Then download some nice background pictures. Just add your product and words.

Generally, you can directly download ready-made and beautiful posters to modify them. I have published an article on how to make a set of posters before, which has a detailed tutorial.

Conclusion: Overprinting is only a means after all, and it can't be the main way for your progress. Learn the advantages of others in overprinter, realize your own shortcomings, make up again and again, and make continuous progress. The great god doesn't need overprint. If you want to be a qualified designer, you must accumulate ever-changing typesetting ideas from overprinter and draw them into your own creative thinking, so that you can make your own things instead of being a designer (material porter) who uses other people's works.

I hope you can persist in doing design, persist in learning design, and go further and further on the road of design.

How to design e-commerce posters to attract people? E-commerce posters are an indispensable part of e-commerce business. In our life, not only merchants and shopping centers will have the same set of e-commerce posters, but also these posters include e-commerce brands and various services. E-commerce posters can make us feel the quality and characteristics of goods more intuitively, and let us know whether its quality is qualified or not intuitively. Some posters in e-commerce posters need to pay attention to many details, so as to better display the content of goods and increase the value of goods. So what problems should be paid attention to in the design of excellent e-commerce posters? How to design it? 1. Color contrast in e-commerce posters is an easy-to-use element in poster design and the most important visual element in posters. Color contrast has always been one of the important design methods. On the basis of red, white and blue. Generally uneven use of color contrast can make the picture. If you use red on the visual network and screen, you should also.