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What does the SP on the mobile phone mean?
SP is the abbreviation of (Service Provider), which refers to the direct provider of mobile Internet service content application services, and is responsible for developing and providing services suitable for mobile phone users according to users' requirements. SP service on mobile phone terminal, including SMS, is the simplest SP service with low entry threshold, but it is also the most important service type, with the largest user base and the largest market capacity. It also includes multimedia messages (MMS MultimediaMessaging Service in Chinese means multimedia short message service, that is, mobile MMS and Unicom's color e) that users can obtain various personalized multimedia contents. Compared with ordinary short messages, besides the basic text information, it is also equipped with rich multimedia content, such as color pictures, sounds, animations, vibrations and so on. In addition, there are games, ringtones, dating communities, advertisements and so on. They are all profitable means of our company's value-added services, which can be roughly divided into two categories. One is to provide entertainment services directly, such as making friends, MMS, ringtones, games, ringtones, voice interaction and so on. The other is to provide information services, such as advertising, introduction of professional medical knowledge, weather forecast, etc. From the perspective of enterprise business development, SP can be divided into three categories at present: Portal SP is a short message service provided by portal websites. Mainly Sohu, Sina, Netease and China. Com, Tom and so on. Its short message service mainly includes ringtones, pictures, short messages, news, games and so on. These services that need to be constantly supplemented are the specialties of these portal SP. Professional SP is a company whose main business is SMS. Judging from the types of services provided, professional SP and portal SP almost completely overlap. But from the specific business point of view, the advantage of professional SP lies in the need for innovative technology and creative services; The representative of special SP is Tencent. Unlike other SMS service providers, Tencent has no common services such as pictures, ringtones and games, and only focuses on its own QQ derivative SMS service with monopoly advantages.
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