New tricks for buying cars, WM direct purchase new retail method can pick up the car at half price?

On the days when I couldn’t go to work in the company to show my love for work, I lay in bed and watched an online briefing session for Weimar Direct Purchase.

In fact, Weimar’s new direct-purchase retail was officially launched in January this year. However, it is obvious that new things cannot be accepted at once, especially since we have already accepted them subconsciously. The traditional way to buy a car is just to place an order online. It is precisely because everyone does not know much about WM's new direct-purchase retail that this online briefing was held.

Let’s be simple and crude: this is a new way of selling cars, and it can also be a very low threshold for consumers to drive their cars home. The direct purchase policy includes three aspects: buying a car, using a car, and exchanging a car.

Buy a car at half price: Consumers can pay a deposit of 666 yuan online before March 31 and complete the final payment before April 30 to use 94,900 yuan to own a WM EX6 Plus ?400 light version model (priced at 189,900 yuan after normal subsidies), and can get free 4G data for one year. After March 31, the price of naked cars returned to 99,900 yuan.

Car-based package: You can choose a package based on your monthly mileage needs, just like your mobile phone package. You buy a mobile phone, and then according to the data you use every month, You can choose a package according to the call duration and text messages. However, when purchasing directly from Weimar, the data volume and call duration of these packages become mileage.

Weima has two packages, 1,500 kilometers/month and unlimited mileage travel packages. The monthly fees for the two are 1,599 yuan and 1,999 yuan respectively. The package needs to be paid for at least two years. After two years, the travel package fee decreases year by year. After every two years, you can renew the contract or buy out the power battery. After the package contract expires 6 years later, you only need to spend 1 yuan to own it. Ownership of the power battery and full ownership of the vehicle.

Official repurchase of car replacement: Every two years when the travel contract expires, consumers who purchase a car through the "direct purchase" model also have the official value-preserving repurchase rights of up to 40% off the naked car.

To put it simply, WM's new direct-purchase retail model is to sell the car and battery separately. You can buy the car at a price that is much lower than the normal selling price, and then adjust it according to your actual car usage. to choose the next car package. ?This method is completely different from our traditional car purchase method. The early purchase and use of cars have greatly lowered the threshold for car purchase. The later official buyback also solved the current problem of poor value retention rate of electric vehicles.

Unlike the traditional installment loan to buy a car, the direct purchase method of WM provides users with a more flexible and realistic choice.

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.