Specific activity plan for manicure and eyelash

In order to ensure the orderly progress of work or things, it is necessary to make a plan in advance, which is a written plan to arrange from the aspects of purpose, requirements, methods, methods and progress. So what kind of plan is good? The following is a detailed activity plan for manicure and eyelashes, which I carefully arranged. Welcome to share.

Theme of the event: colorful gifts and great value concessions.

Venue: Watsons Liangbei Cosmetics Chain Store

Activity time:165438+1October 20th-165438+1October 27th.

Activity props: posting notices, stacking products and placing prizes.

Activist: We have six employees: the store manager, three shopping guides and two cashiers.

Activity goal: 38,000.

Activity Award (Employee):

1. Sales staff who achieve personal sales targets every day will be rewarded with cash 50 yuan.

2. Products with the most outstanding sales performance 150 yuan.

Activities: value-added gifts, magic lottery, interactive games.

Target audience: Watson's survey found that Asian women spend more time shopping and they are willing to spend a lot of time looking for cheaper or better products.

Watsons, which attaches great importance to consumer research, finally targets women aged 8-40 in Chinese mainland/KLOC-0, especially fashionable women aged 8-35 in/KLOC-0.

Female consumers in this age group are the most challenging. They like to use the best products, seek novel experiences, pursue fashion and are willing to show themselves in front of friends.

They are more willing to use money to bring about great changes for themselves and are willing to try all kinds of new things.

At present, women are the fastest growing group in income, and Watsons further aims at women with a monthly income of more than 2,500 yuan.

According to Bai, a marketing expert who used to be Watson's national cosmetics category manager, Watson's capture rate can even be as high as 15%.

Among the 100 target consumers who walk through its store, it can grab 15 people to buy products in the store.

Preparation before the event (1):

1, the store layout is decorated with roses, ribbons or balloons two days in advance, and a banner (yellow characters on a red background) is raised at the door. Use small POP notices in open areas or product display cabinets, and remove flags inside and outside the store, which is reflected in the promotion of preferential activities. Notice of the specific content of the activity shall be posted on the product display cabinet 1 day in advance.

2. Distribute product leaflets. During the store manager's activities, arrange personnel to take turns to distribute at or near the store door.

3. Telephone and SMS notification invitations are used to inform members.

Customers who have recently purchased products will not be notified.

Each clerk is responsible for sending 50 text messages or phone calls to his old customers and registering them (after work).

4. The staff told the customers that one week before the official event, the sales staff were required to inform the customers that our store would hold the news of "Colorful Gifts and Premium Offers" at 1 165438 from1October 20th to1October 27th, and pay attention to the publicity methods so as not to hurt the consumers in the early stage of the event.

5. Two days before the official event of sending messages on the SMS platform, each store will sort out the member information (the phone number of the member must be valid) and send it by platform!

6. QQ Group released the announcement and information of "Colorful Gifts, Great Value Offers".

Preparation before the activity (2):

1. Redeeming member reward gifts is a way for us to attract customers to the store. When customers come to the store to exchange gifts, we will achieve the purpose of sales through the atmosphere and the guidance of personnel.

In the process of exchanging bonus gifts for members, attention should be paid to on-site tracking to avoid the phenomenon that customers wait after the bonus gifts are delivered.

2. The presentation of event gifts must be eye-catching and exaggerated.

Two days before the event, the gifts will be sorted out to make the site look neat and convenient for on-site sales.

Lottery prizes and interactive game prizes should be enough.

Pay attention to the phenomenon that customers ask for additional gifts or distribute gifts during the activity.

It is inevitable for customers to ask for extra or allocated gifts. In this case, communication and emphasis should be strengthened in advance to avoid such excessive gifts.

Too many gifts will lead to great disadvantages, which will prolong the time for customers to return to the store for the second time, which is not good for future sales.

Therefore, in the activity, we should try to avoid giving away too many products.

Send a small gift into the store.

The function of small gifts is to make the members who come to the store not go home empty-handed, and make customers feel that the purpose of our activities is not only to let them spend, but to really serve them, give them benefits, and give them the impression that we welcome them even if they don't spend.

☆ Pre-activity preparation (3): Tracking of hot-selling products (ensuring continuous delivery) The inventory of products should be tracked in real time to avoid shortage as much as possible.

☆ Once the product is out of stock, it will easily lead to poor activity effect and affect performance. Of course, if some products are out of stock, all participants should be informed in time, so that relevant personnel can transfer to products with similar effects and inventory when recommending products, and ensure that the activities will not be disturbed.

Preparation before the activity (4): Personnel arrangement

1. Avoid the phenomenon that some customers are not received after entering the store.

What needs to be said is that the reason for not receiving customers is not that our sales staff are serving other customers, but that the sales staff are not active enough to receive customers.

2. Salesman's Station and Etiquette Reception: This activity has greatly changed the situation of people standing behind the counter in previous activities, avoiding people from being concentrated in the store.

If possible, some customers stopped at the door to look inward, but no one came forward to receive the introduction of customers into the store.

Try to arrange sales staff to stand at the door of the store in turn to welcome guests.

3. There are many customers. When the site is busy, we should pay attention to avoid panic: for example, we can't find gifts or even products.

When customers have little leisure time, they should tidy up the scene in time, clean up the front desk, supplement the gift counter and the display of goods on the counter, and actively distribute leaflets at the door to find customers.

4, must be familiar with the product.

It is irresponsible for an activity to avoid people's unfamiliarity with products, which may lead to people not finding products at the event site.

Therefore, pre-meeting training is more important, and sales staff must be clear about the whole activity process.

5, must improve the professional level of sales.

For this activity, we should not only look at the professional level of our sales staff, but also show the strength and intention of sales, the firmness of sales goals, and the understanding and mastery of customer psychology.

For a simple example, when we sell products, we try to push two bottles and two bottles, so we don't have to worry about the customer's tolerance and strong promotion will scare away customers.

Facts have proved that as long as the method is proper, the customer's tolerance is far above our imagination.

On-site activity plan:

1. Value gifts: for those who shop in 20 yuan or above, 3 yuan optional eyeliner will be added for those who shop in 30 yuan or above, and 5 yuan optional mascara will be added for those who shop in 50 yuan or above. Add 8 yuan optional eyelash comb, buy 100 to get 25 (shampoo, shower gel, couple cup), buy 200 to get 60 (body lotion, lipstick, hair dryer), buy 300 to get 100 (whitening moisturizer, hydrating whitening essence eye cream, repairing gel after moisturizing and drying), and buy 400 to get/. Our points: every 10 yuan, 1 points, over 50 points can be exchanged for a set of cosmetics, over 30 points can get a membership card (10% discount). Note: The minimum sales target for 17 days is100000 yuan.

2. Magic lucky draw: customers can participate in the lucky draw when they buy 68 yuan! (Only once, the amount is not accumulated) First Prize: Detoxifying Ice Muscle Membrane 1 Second Prize: Detoxifying Body Membrane 1 Third Prize: Advanced Mask 1 Film 3, Interactive Game Lucky Link (with prizes) Surprise 100% "Money Way Unlimited Activities Description: Anyone who holds our promotion,

Each counter has a prize box filled with lollipops. Candy can be cash (5 yuan) or prize cards.

Awards: 40% cash, 20% vouchers (50,30, 10), 10% hand cream, 10% lip balm, 2% tickets for Discovery Kingdom and 8% movie tickets.10. When shopping in 50 yuan or above, add mascara to 5 yuan, and add mascara comb to 8 yuan to earn 1 minute in our store: every 1 minute,1minute, you can exchange 50 points and 30 points for a set of cosmetics, and you can get a membership card (10% discount) ☆ After the event, customers must pay a return visit, and all salesmen are responsible for paying a return visit to customers.

For example, it is very important to remind customers to use Nature Hall products correctly after 7 days' purchase.

Have you mastered everything? Welcome to call 04 1 1-82500000.

This practice is undoubtedly a great workload for us, but it can make customers feel our concern and attention to them.

Member information must be corrected.

It is found that some customers' telephone numbers are wrong or have been changed, so it is impossible to inform all customers.

After the activity, when an old member goes back to the store for consumption, the manager must take out the member information registered by the customer and confirm the information with the customer to prepare for future activities.