What does new media mainly mean?

New media mainly includes the changes of media forms caused by technological progress, especially those based on wireless communication technology and network technology, such as digital TV, IPTV, mobile phone terminals and so on. Second, with the change of people's lifestyle, it has been used as a carrier of information dissemination, such as building TV and car TV. Specifically:

1, mobile media

A tool for information dissemination through mobile phones. Mobile media really goes beyond the limitations of regions and computer terminals, with sound and vibration prompts, which can be synchronized with news; The way of acceptance has evolved from static to dynamic, and the independent status of the audience has been improved. They can choose and publish information independently, realize the timely interaction or temporary delay of information independently, and make interpersonal communication and mass communication perfectly combined.

2. Digital TV

Digital TV refers to a kind of TV that uses digital TV signals from studio to transmission, transmission and reception, or all signals in the system are spread through digital streams composed of 0 and 1 digital strings. The transmission rate of digital signals is 19.39 megabytes per second. The transmission of such a large data stream ensures the high definition of digital TV and overcomes the inherent shortcomings of analog TV.

3. New Internet media

The new online media include Internet TV, blogs, podcasts, videos and electronic magazines. Network TV takes broadband network as the carrier, recodes traditional satellite TV programs into streaming media through TV server, and transmits them to users to watch video services through the network; Electronic magazine is a new media that integrates audio, video, pictures, text and animation with Flash.

4. Outdoor new media

Outdoor new media is different from traditional outdoor media (billboards, light boxes, car bodies, etc.). ). Outdoor new media take LCD TV as the carrier, such as building TV, bus TV, subway TV, train TV, aviation TV and LED big screen. , mainly the application of new materials, new technologies, new media and new equipment, or the combination with traditional outdoor media forms.

Extended data:

According to the changes of users and audiences, new media can be divided into elite media stage, mass media stage and personal media stage.

1, elite media stage

At the beginning of the birth of new media, only minority groups were exposed to new media and used it to spread information. Most of these people are professionals in the media field, with high cultural quality and social class recognition, so this period is an elite media stage.

2. Mass media stage

When the new media has been developed and popularized on a large scale, its development process has entered the stage of mass media. The development from elite media to mass media can not be separated from the decrease of communication cost brought by the progress of media technology. New media has become a mass media with lower communication cost, more convenient communication mode and richer information communication content.

3. Personal media stage

With the continuous development and popularization of new media technology, individuals with media expertise who did not occupy media resources and platforms in the past gradually began to express their views and opinions through the network and show them to the audience through the platform, which is a sign of the arrival of the personal media stage.

Baidu Encyclopedia-New Media