How to combine agricultural cooperatives with e-commerce

Construction mode of agricultural e-commerce

（ 1）

Agricultural information is seasonal, regional and comprehensive. Seasonality refers to the strong seasonality of agricultural production, and information service must have a sense of time; Regionality refers to the differences of natural conditions such as climate and soil in different regions of China, and the distribution of crop planting methods and varieties is regional, so information services should be regional; Comprehensive means that agricultural information involves many aspects and fields, including government information (policies and regulations, government announcements, etc.). ), business information (price information, market information, etc. ), cultural life information, labor information, seed information, fertilizer information, pesticide information, agricultural machinery information and so on. Information service should be comprehensive. Relying on the powerful advantages of modern information technology, with the support of relevant government departments and units, we will scientifically classify and formulate standards, establish an agricultural website information service alliance, and build a comprehensive information platform in the agricultural field, so as to realize resource sharing, information exchange, benefit sharing and profit sharing of agricultural websites in various regions and departments in the United Nations.

(2) Farmers' information service business model.

This is the first mode that comes to mind when investing in establishing an agricultural e-commerce website. The establishment of agricultural e-commerce website meets the information needs of farmers to a certain extent, especially the establishment of Guangnong.com, which enables farmers to know more market information and use the network to sell agricultural products, bringing unpredictable sales opportunities to farmers, increasing their income and being welcomed by farmers. Short message service mode (such as China Mobile Rural Credit Cooperative) and agricultural information short message service mode have emerged with the development of modern network information technology. Subject and object include information content providers (ICP), Internet service providers (ISP) and mobile phone users (i.e. farmers or farmers). At present, this model is widely used in many places in China, such as Anhui Rural Power Grid and Anhui Mobile Communication Company. The advantages of this model are: it can make full use of modern network information technology and wireless communication technology, it can provide rich services, directly face farmers, reduce intermediate links, and have higher efficiency, less investment and greater output benefits.

The disadvantages are: it has not been well promoted, not many people know it, and it takes a process for farmers to accept fees; Moreover, the difficulty of operation, the standard of information classification and the number of farmers' mobile phones are also a major factor restricting its development. Judging from the development history of short messages in China, this service model contains huge business opportunities. At present, efforts should be made in information classification and information standards, so that farmers can distribute information independently and improve personalized service. Business Model of Rural Brokers (Rural Broker Network) Rural brokers in China are very active in agricultural economic activities and have played an inestimable role in disseminating information and promoting the circulation of agricultural products. Rural brokers generally have the characteristics of quick acceptance of new things, extensive communication, familiarity with the market, understanding of policies, and certain economic ability. Their demand for information is stronger and more lasting than that of ordinary farmers, and they also have the ability to pay a certain fee for obtaining valuable information. It can be predicted that rural brokers will be the main targets of agricultural information services. Membership-based business model mainly means that agricultural websites are oriented to the vast rural market, and website membership system is established to attract the active participation of rural economic organizations, brokers and farmers. It is necessary to create opportunities for members to gain benefits. In order to arouse the enthusiasm of members, they will actively cooperate with relevant departments involved in agriculture, try their best to obtain agricultural information through various channels, and will verify the authenticity of these information and be responsible to customers. Customers who are in urgent need of this information can get all the information content with little money, thus making profits and achieving a win-win situation. While obtaining information, members also bring a steady stream of information, creating unlimited business opportunities for the website. Members can help farmers publish information and collect the information they need. The advantage of this model is that it doesn't need much investment, and it can mobilize organizations related to agriculture and other forces to participate. With the development of business, the benefits will become more and more obvious and the feasibility will become stronger and stronger. It can be predicted that this will be the most potential e-commerce model for agricultural websites.

(3) Business model of enterprise information service

Publish the latest dynamic information by industry classification, and members can also subscribe to the latest information by classification and accept it directly by email; The fifth is the price market. Provide the latest product quotation and market price dynamic information of enterprises; The sixth is the business service industry. Shipping, foreign currency exchange, credit investigation, insurance, taxation, trade agency and other consulting and services. These projects provide users with rich and practical information full of modern business flavor, which constitutes the main body of agricultural website business. It can also be subdivided into: the information service business model of agricultural products processing trade enterprises. The vast majority of agricultural products processing trade enterprises in China are small and medium-sized enterprises, with a large number, which are distributed on the edge of cities or in vast rural areas. Because the information is blocked, they can't grasp the supply and demand information in time, so enterprises are eager to obtain the supply and demand information of agricultural products from the Internet. China's agricultural production scale is small, the sales channels are not smooth, and even some local agricultural products cannot be sold. Agricultural websites must become an information bridge between the supply and demand sides, so that agricultural products can quickly find buyers, agricultural products processing and trading enterprises can quickly find the required agricultural products, thus winning the dependence of enterprises and farmers on the market information of agricultural websites, and further developing online trade on this basis.

"One-stop" is a good service platform, which publishes a large number of information on supply and demand of agricultural products every day. However, due to the simple design of website columns and functions, it has not attracted the attention of agricultural products processing trade enterprises. In the next step, we must continue to investigate and understand customer needs, improve the "one-stop" function, and make the column design more reasonable and standardized, which is conducive to application. At the same time, the agricultural products information released by "One Stop" should be deeply processed, comprehensively processed and analyzed, and then distributed to relevant enterprises by region and variety. At the same time, agricultural websites should adopt multilingual interfaces and face domestic and foreign markets. Information service business model of agricultural means of production enterprises Agricultural production needs a large number of means of production, such as fertilizers, pesticides and seeds. The products of these enterprises face a wide range.