Our school is going to hold a street dance competition. I am the planner. Do you have any reference? This is my first time asking for guidance...

Planning Plan for the First "XX Cup" Street Dance Competition (First Draft)

1. Competition Background

Dance is an art of physical expression, a gesture, and An attitude is a kind of silent music...

Dancers follow the rhythm of the times and dance out the popular culture and fashion trends of an era.

Hip-hop dance, because of its relaxed, free movement and infinite coolness, is sought after and loved by more and more young people. It has become a symbol of young people's "enjoy life and enjoy life" and has been endowed with It embodies cultural connotations such as "vitality, optimism, positivity, and upwardness".

This hip-hop competition will use "Dynamic Youth, Vibrant Stage" as its theme, and strive to create a free space for young people to express their individuality and vitality, display the infinite charm of youth, enrich the cultural life of citizens, and advocate an active life. gesture to help Dongguan build a famous cultural city.

The competition will use XX.com as a national promotion platform, leveraging the brand effect of XX.com and the communication platform advantages of XX.com to create a literary and artistic event with great momentum and national radiation. Extravaganza. At that time, the competition will unite authoritative media and institutions to deliver a cultural feast to Dongguan citizens.

2. The purpose of the competition

1. Mainstream high-end - promote mainstream culture, advocate healthy life, and guide fashion trends;

2. Infinite dynamics - highlight Young people are characterized by unlimited vitality, enthusiasm and vigor;

3. Fashion trends - integrating the most fashionable cultural trend factors, in line with the cultural characteristics of young people;

4. Be Positive - Promote a positive attitude towards life, stay away from negativity, but also avoid being discouraged by playing with things.

3. Organizational structure

Organizer:

Co-organizer:

Organizer:

Media support ：××

Official website of the competition:

IV. Overview of the competition

1. Competition theme: Dynamic youth and unlimited vitality

2. Competition Time: January 2012 - March 2012 (proposed)

1) Registration stage: January - February 2012

2) Audition stage: February 2012 The beginning of the month - March

3) Preliminary round: early March 2012

4) Semi-finals: mid-March 2012

5) Final round: March 2012 At the end of the month

3. Competition scope: 32 towns and streets in Dongguan

5. Participation conditions

All street dance enthusiasts can participate.

VI. Competition items

1. Hip-hop dance series;

1) Group (number of 3-10 people, no gender limit);

2) Individual

2. Break dance (a street dance that mainly demonstrates difficulty and skillful movements);

3. Battle

< p>1) Individual dance challenge;

2) Group dance challenge.

7. Award setting

1. Each group will have three winners: champion, runner-up, and third runner-up;

2. There will also be awards for the coolest and most dazzling, and the most dazzling. Best Group Award, Best Image Award, Highest Skill Award, Best Performance Award (not limited to categories).

8. Prize setting

1. The total prize money of the competition shall not be less than 100,000 yuan;

2. The winners will be awarded trophies and certificates;

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9. Registration method

1. Official website of the competition: Participants can log in to the official website of the event to register;

2. Registration at designated locations: The competition will be set up in 32 towns and streets Registration point;

3. Cooperation website: Participants can log in to the competition cooperation website to register;

4. Email: Participants can send personal or group information to the designated email address of the competition. .

5. On-site registration: On-site registration is accepted during the competition (only during the audition stage).

10. Evaluation method

1. The competition will set up two sets of judges, the professional group and the amateur group (the professional group will be judged by 5 professional dance teachers, and the amateur group will be judged by 3 cultural workers) , media people or sponsors);

2. After the two groups remove the highest score and the lowest score and average the results, a weighted calculation will be made based on the online voting results (professional group: 50%, amateur group: 30 %, online voting: 20%), which is the final score.

11. Evaluation criteria

1. Overall feeling: understanding and grasp of hip-hop style, coordination of movements;

2. Movements: completion of movements Whether it is in place and whether the team dance is neat and coordinated, 2 points will be deducted for each failed movement;

3. Music: The music is used reasonably and coordinated with the dance;

4. Costume: Team The clothing is neat and consistent, innovative, and the clothing style is in line with the dance style;

5. Image: The image is sunny and healthy.

(Detailed evaluation rules are to be determined)

12. Competition process

1. The competition organizing committee is established;

2. Competition The investment promotion work is completed;

Including overall sponsorship, co-organizer, in-kind sponsorship, etc.

3. ××.com opens a special page for the competition;

4. Press conference

1), gist:

Pay attention to all aspects The intensity and frequency of the publicity stage should achieve an impressive effect on the audience without causing visual fatigue. Make full use of and rationally allocate different media resources to complement each other's advantages.

2), time: to be determined

3), location: to be determined

4), main content: introducing the progress of preparations for the competition (investment situation, Event organization work, competition schedule), thank the main sponsors of the competition, preliminary area sponsors, and news media units from all walks of life for their attention and support for this street dance competition;

5) Invite two professional street dance teams Live performances.

5. A series of activities on campus and in cultural squares

1) Purpose: to enhance the influence of the competition and recruit more contestants;

2) , Time: To be determined

3), Location: Vocational schools and cultural squares in 32 towns and streets;

4), Main content: Competition promotion, street dance performances, etc.

6. Audition stage:

1) After the contestants register, the organizing committee will notify the contestants to participate in the audition by text message or phone call;

2). Competition venues: cultural squares or campuses in various towns;

3). 150 players and 50 teams from each group will be selected to participate in the preliminary round;

7. Preliminary stage :

1). Competition venues: to be determined (15 sub-divisions);

2). Five players and 3 teams will be selected for each sub-division and each group; < /p>

8. Semi-final stage:

1) Venue: To be determined (4 sub-categories);

2) Each sub-category will be selected for each group 5 players and 3 teams advance to the finals;

9. Finals and awards ceremony

1) Location: To be determined

2) The competition will produce winners Players and teams are awarded certificates and trophies.

13. Publicity and Promotion of the Competition (Trilogy)

1. Building momentum in the early stage of the competition:

1), Internet: Mainly use ××网 for publicity The main forms of carriers are: banners, soft articles, special pages, etc.

In addition: links will be established with online media such as Sunshine Network and Time Network;

2), newspapers -

Carriers: "×× Daily", "Dongguan Daily", "Dongguan Daily" Times", etc.

Content: Publish contest information (including time, location, registration method, etc.)

3), pillar advertisements——

Content: Publish contest Information (including time, location, registration method, etc.)

4), promotional posters

Content: publish competition information (including time, location, registration method, etc.)

< p>Remarks: It will be distributed in places with high traffic and posted on campuses and cultural squares;

5) On-site publicity: Select a number of campuses and cultural squares for on-site publicity and street dance performances.

2. Publicity during the competition

1) Video (information)——

Carrier: ××.com, ××;

Content: competition process, competition results, competition site, audience interviews, contestant interviews, etc.;

2) Video (short film)——

Make a short film of the contestants’ dances and publish it on × ××网, "××" (the official website of the competition) are displayed and online voting is initiated;

3) Graphics and text——

Carrier: ××网, ××

< p>Content: Highlights of the competition, close-ups of players, exclusive interviews with players, exclusive interviews with sponsors, etc.;

4) Special page——

Carrier: ××.com, ×× (official website of the competition) );

Section: Competition introduction, competition news, contestant style, online voting, competition highlights, hip-hop knowledge, sponsoring companies, etc.

3. Follow-up publicity of the competition

1) Special highlights of the competition

Select the highlights of the competition, edit the finished product, and publish it on XX.com, "XX", etc. Website release. Burn it into a disc and distribute it to sponsors, players and other partners;

2) Competition documentary film

Produce a professional competition recording promotional video, distribute it to sponsors, winning players, and serve as a Promotional materials for the next competition.

Summary of content: Introduction to the competition, highlights, testimonials from the contestants, prospects for the future, etc.

14. Sponsorship and investment promotion

(1), total event title

The total sponsorship amount is 500,000 yuan

Returns: Total naming rights;

XXX Cup Dongguan's first hip-hop competition trophy and bonus naming rights:

Dongguan's first hip-hop competition XXX cup, XXX bonus advertising (sponsor) rights and interests

1. Enjoy the honorary title of Strategic Partner of the First Street Dance Competition in Dongguan, and receive the honorary plaque of "Partner of the First Street Dance Competition in Dongguan" issued by the organizing committee;

2. A senior representative of the main sponsor is specially invited to serve as Dongguan Deputy director of the Street Dance Competition Organizing Committee, participating in the operation of the competition;

3. Enjoy the exclusive advertising rights of the event, and companies can independently promote their qualifications as partners of the "Dongguan Street Dance Competition";

< p>4. The naming rights of all trophies, bonuses, and prizes;

5. The corporate logo and event logo*** are jointly produced and combined into the "Dongguan First Street Dance Competition" LOGO;

6. Obtain the right to use all the audio, video and audio-visual materials of this competition for one year, which can be used for corporate promotion and increase brand value;

7. According to the requirements of the enterprise, both parties can agree Discuss and determine other activities that are conducive to corporate business promotion; Press conference

1. The press conference will focus on mentioning and thanking the main sponsors for their support for this competition;

2. The background version of the press conference focuses on the name and logo of the sponsor; venue advertisements

1. Background advertisement (1 piece), inflatable arches (2 pieces), colorful flags (10 groups), and podium at the competition site (background version), referee stand (background version), player candidate area (background version), banners (20);

2. Series of on-site promotion activities for the competition: banners (3 each time), street dance Performance costumes, publicity staff costumes.

Website

1. ××.com will open a special page for "Dongguan's First Street Dance Competition" to conduct comprehensive follow-up reports on the event and maximize the content of sponsor names, corporate logos, etc.;

2. The official website of this Dongguan Street Dance Competition will have a special column for sponsoring companies, introducing the basic situation of sponsoring companies in detail, and publishing news interviews of main sponsoring companies; public relations activities and commercial promotions

1. Sponsors have the right to Use the pictures, audio and video, and written materials of the event for commercial promotion;

2. The title sponsor has the right to organize awards and various forms of public relations activities;

3. The sponsor can Invite contestants to participate in various forms of commercial activities; printed matter

1. Print sponsor advertisements on event posters;

2. Provide 2P, printed Advertising of the sponsor's logo;

3. Ensure that the 1P page is provided to the sponsoring company in the relevant printed matter of the event and publish promotional advertisements; the right to use the logo

Companies can use the Dongguan First Street Dance The competition logo will be used for one-year product packaging, marketing, advertising and other purposes; Others

1. During the preparation process of the event, if the organizing committee determines a new publicity method to promote the event, then Publicity will be provided free of charge to the sponsoring company;

2. The organizing committee can effectively communicate with the sponsoring company on the formulation and implementation of other forms of publicity methods, and both parties will negotiate and reach a consensus decision;

(2) Naming of the preliminaries area

The total amount of sponsorship is 100,000 yuan

Return: Naming rights form:

Dongguan’s first street dance competition XXX Competition area advertising (sponsor) rights and interests

1. Have the honorary title of partner of the first XX Cup Street Dance Competition in Dongguan, and receive the honorary plaque of "Partner of the First XX Cup Street Dance Competition in Dongguan" issued by the organizing committee;

2. Obtain the right to use all audio, video and audio-visual materials of this competition for one year, which can be used for corporate promotion; venue advertising (preliminary competition area)

Podium, referees Banner advertisements in the station and team candidate areas; balloon banner website

1. ××.com will open a special page for the "First National Street Dance Competition" to conduct comprehensive follow-up coverage of the event and maximize the sponsor's name and corporate logo. and other content;

2. The official website of this street dance competition will have a special column for sponsoring companies to introduce in detail the basic situation of the sponsoring companies; public relations activities and commercial promotions

1. The sponsors are You have the right to use pictures, audio and video, and written materials from the preliminaries for commercial promotion. With the permission of the event organizing committee, you can use pictures, audio, video, and text from the finals for commercial promotion;

2. Naming Sponsors have the right to organize awards and various forms of public relations activities. Printed materials

1. Print the name of the sponsor on the event poster;

2. Provide 1P printing in the event order book Make advertisements with the sponsor’s name and logo;

(3) Sponsorship, in-kind sponsorship, support, cooperation:

In addition to “naming”, there are also many ways to sponsor For merchants' reference, it is divided into levels ranging from 10,000 yuan to 50,000 yuan, with different amounts of returns. The products will be promoted and sold to young people at the competition, and will be awarded as competition prizes. The names of sponsors will be displayed on the background board of the press conference, on the desktop of the press conference, and in the documentary;

Simple list of the following terms , for reference only:

1. Become a "special thanks" or "co-organizer" unit.

2. A number of media will broadcast the company’s news and soft publicity at the competition.

3. Advertisements will be printed on all event promotional pages, commemorative books and other printed matter.

4. Invite business leaders to serve as judges of the competition;

5. All official letters, documents, media reports, press conference site advertising boards, background boards, performance sites, and competition site advertisements The company name appears on the board.

6. At the competition, corporate employees can be invited to wear corporate clothing to engage in public relations promotion activities.

7. Name the products during the competition as "designated products", "recommended products", "suggested products", "the only recognized products in the industry", etc.

8. During the competition and for a certain period after the competition, corporate products can be printed with "**Event designated products", etc.