What is CRM? What functions do they have?

CRM stands for Customer Relationship Management, which refers to the use of CRM technology by enterprises to manage relationships with customers. On different occasions, CRM may be a management term or a software system. CRM, as it is usually referred to, refers to a software system that uses computers to automate the analysis of sales, marketing, customer service, and application processes.

The goal of CRM is to reduce the sales cycle and sales costs, increase revenue, and find new markets and channels needed to expand business by improving customer value, satisfaction, profitability, and loyalty. CRM is a business strategy for selecting and managing valuable customers and their relationships. CRM requires a customer-centric corporate culture to support effective marketing, sales and service processes.

Extended information:

CRM advantages:

1. Transfer excellent experience and standardize enterprise processes.

2. Improve sales, project management capabilities and case closure rate.

3. Reduce training work.

4. Prevent mistakes.

5. Accumulate customer experience in the enterprise itself.

6. Generate more business opportunities.

Baidu Encyclopedia-CRM

Baidu Encyclopedia-Enterprise Resources