What kind of public relations measures do you think Haidilao should take after the fishhook incident?

A woman was eating at Haidilao Hotpot Restaurant in Zigong City, Sichuan Province, when she felt stuck by something. She stuck out her tongue and found that it was a fishing hook. Local sales market regulators have been involved in the investigation. The person in charge of Haidilao Hot Pot Restaurant also said that all hot pot franchise stores in Chengdu-Chongqing area will be inspected in an all-round way to see if there is a similar situation. In addition, this matter will also be actively and properly handled.

In view of the analysis of everything, the public relations countermeasures that Haidilao Hotpot should take can be divided into the following aspects:

1. Admit your mistakes positively and don't try to evade your obligations. Expression = death does not admit = rumor.

2. Just take the initiative to lower your posture. To cope with the dilemma of Internet public relations, the company must be like a child, and actively admit its mistakes. It is not easy for adults to bargain with you.

3. It is more reasonable to take the initiative. It is enough to lose your car and play chess, but in the contemporary famous brand period, losing your car and playing chess is the last word.

4. Properly handle and create a reasonable crisis public relations prevention system.

5. Active and transparent whole process is more reasonable than prevention. There is no need to confuse customers. In the rapid period of information dissemination, concealment is always more deadly.

There is no fixed solution to the dilemma of online publicity. In other words, online publicity enterprises must exist. Their more technical and sensitive dilemma was properly handled before or when the dilemma broke out, which avoided financial risks for the company, saved the day and gained great brand influence.

Past public relations cases of Haidilao. Long-term Pollution-free disposable? This restaurant chain brand is a slogan with something like a kitchen mouse and a colander inserted into the sewer. It is reasonable to say that this should be the key dilemma of a company. These friends who trust Haidilao hot pot should cause serious psychological discomfort and insecurity. However, with the reply of Haidilao Hotpot, the situation immediately reversed and became the best public relations case of Haidilao Hotpot in recent years. On the Weibo, Haidilao Hotpot repeatedly replied, which summed up in three sentences. This pot is my back, this is my fault, and the employees are mine. This reply, in many news media, is? 100? . ?