What does it mean to open in rainy days?

"Opening in rainy days" is a marketing strategy, which refers to opening in rainy days. This is a way to use weather factors to improve store performance. Because in rainy days, many people don't want to go out shopping, but if there are new shops that can shelter people from the rain, it is likely to increase some unexpected passenger flow.

The advantage of opening in rainy days is that it can increase the visibility and exposure of the store. Many people are bored at home because of the bad weather. Seeing the news of this new opening is likely to join in the fun. However, the normal operation of the store may be delayed or affected by the weather on the opening day, and the related expenses such as building sheds also need to be paid by the merchants. This method may also be risky if the expected passenger flow is not obtained.

In order to make rainy days more successful, businesses can attract customers in many ways. For example, offering preferential activities or launching special products; Arrange indoor and outdoor environment and decoration to make guests feel at home; Interact with customers, create a pleasant shopping experience and so on. In short, only by launching attractive activities can we achieve the expected goals in rainy days.