Do I need to pay for the opening of WeChat applet?

The WeChat applet itself is a platform provided by WeChat, which is free to use and register (enterprises need 300 certification fees).

The registered name will always be yours, that is, you need to use small programs, and the functions inside need to be developed, either by yourself or by a third party.

The functions of WeChat applet are as follows:

1, keyword search. After the program goes online, it can cover ten promotion keywords, which is convenient for users to search and find, and users can search applets accurately. It is expressed in the most accurate and concise words according to what you need to find. As long as you enter keywords in the input field of the search engine, the search engine will list the required content and documents.

2. Map positioning. Locate the store address, adjust the Tencent map interface, locate the business location, and recommend the surrounding businesses.

3. Exclusive space. Picture text control, in the storage space of the server, is used for merchants to store pictures, commodity information and so on. , so as to facilitate future calls.

4. Customize the label. DIY interface interaction, customers can develop rich interface interaction effects. Unique style attracts customers. User-centered design process, focusing on users' fluency and convenience, is a solution that conforms to users' habits. Interaction does not necessarily need a gorgeous interface, but the use process is certainly very user-friendly, reducing the number of times users think back.

5. official website official website Department is used for image display, and official website is used for enterprise introduction, which is convenient for enterprise promotion. Corporate image refers to people's overall impression of the enterprise through various signs of the enterprise (such as product characteristics, marketing strategy, personnel style, etc.). ), and it is the core of corporate culture construction.

6. mall system. The mobile retail module realizes the movement from online to offline. O2O mobile mall model (English: OnlinetoOffline), also known as offline business model, refers to online purchase or reservation of online marketing of mobile malls to drive offline operation and offline consumption. O2O pushes the news of offline stores to Internet users through discounts, information provision, service reservation, etc., thus transforming it into its own offline customers, especially suitable for goods and services that must be consumed in stores, such as catering, fitness, watching movies and performances, beauty salons, etc.

Extended data:

Wechat applet, referred to as MiniProgram, is an application that can be used without downloading and installing. It realizes the dream of "at your fingertips", and users can open applications by scanning or searching.

After the application is fully open, developers who are mainly enterprises, governments, media, other organizations or individuals can apply for registration of applets. Applet, subscription number, service number and enterprise number are parallel systems.

Applet is an application that can be used without downloading, and it is also an innovation with a very high threshold. After nearly two years of development, a brand-new small program development environment and developer ecology have been built. Small programs are also the innovative achievements of China IT industry that can really affect ordinary programmers for so many years. At present, more than 6.5438+0.5 million developers have joined in the development of small programs, and jointly promoted the development of small programs with us. The number of small programs has exceeded one million, covering more than 200 sub-sectors and reaching 200 million daily users. The applet also supports subway and bus services in many cities. The development of small programs has brought more employment opportunities. In 20 17 years, small programs led to employment10.04 million people, and the social effect was continuously improved.