What are the ways to promote shops in Pinduoduo?

The reason why Pinduoduo can grow up quickly and fight its way out in the blue ocean market is not only related to its low-price strategy, but also related to Pinduoduo's various ways of playing. When summing up the drama "Pinduoduo", I found that Pinduoduo is an in-depth application of the "addiction model", which makes you addicted. The addiction model of multi-product operation can be summarized as four parts: trigger, action, reward and investment. Let's take a look at it with the e-commerce knowledge network.

1.

Trigger refers to the first contact with the user, or the recall of the user after the user is lost. Pinduoduo has run many games, all of which frequently reach users.

For example, WeChat invited friends to bargain, and 0 yuan products were taken home. Trigger to your WeChat friends.

Invite friends to fight together after launching a battle, and the unit price is much lower than direct purchase. Trigger to your WeChat friends again.

Invite friends to play in the game to get rewards or renew life. Continue to trigger to your WeChat friends.

There are also endless pushes and SMS triggers, and the strategy is fine.

action

Act, let the user come in before acting. Do tasks, browse, place orders, share, print orders, etc. It's all action

Novices can get a red envelope of 100 yuan for doing some tasks. Stimulate users to do tasks through welfare.

According to your browsing habits, recommend related products. Let users browse and place orders through users' unsatisfied needs.

Various leaderboards, classifications, favorable comments, friends' purchases, netizens' purchases, etc. Through the list stimulation, let users place orders.

No chance to fight, one group. Every time you confirm the receipt of goods twice, you get a chance to avoid spelling. Reduce the threshold for users to buy and stimulate old users to buy.

Limited time limited sale. Countdown stimulates you to buy.

encourage and reward

Reward means that after users have completed certain operations, Pinduoduo Operation will give rewards in time, so that users can get feedback on their actions and make them happy.

Rewards are divided into material rewards and spiritual rewards. Material benefits, including points, coupons, spikes, cash back, lottery, etc. Spiritual rewards, including medals, grades, certificates, etc.

Pinduoduo's operation uses a perfect reward, and every movement has a reward to stimulate you.

investment

Invest, constantly stimulate users to invest, invest time and money. Because of the large investment, the sunk cost is generated, so it is inseparable.

Invite friends to bargain, and take 0 yuan goods home. You can't bargain to zero without inviting a certain number of friends, but you invited a lot of friends, paid the cost, gritted your teeth and made several groups.

Every activity run by Pinduoduo basically uses these four parts of the "addiction model".

Finally, talk about the activity risk control of Pinduoduo operation. This is an important part of Pinduoduo's operational activities. The whole thing was not good, and tens of millions were swept away by wool. Therefore, behind Pinduoduo's operation, there is also a very strong, rigorous and sloppy operational risk control strategy team.